IBM Case Studies Nationwide revolutionises mobile banking

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	Nationwide revolutionises mobile banking IBM

Nationwide revolutionises mobile banking

IBM

Technology Category	Functional Applications - Remote Monitoring & Control Systems
Applicable Industries	Finance & Insurance
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Remote Asset Management Retail Store Automation
Services	Software Design & Engineering Services System Integration
Challenge	Nationwide, a leading financial institution in the UK, recognized the need to keep up with the competition in the mobile banking sector. The success of its competitors’ mobile banking offerings meant that there was a widening competitive gap for the Society both in terms of channel costs and digital reputation. Essentially, competitors were more successfully broadening their channels to allow the movement of low-value transactions to mobile banking, freeing up their branches for higher-value mediated or regulated transactions and sales. Recognizing that the re-engineering of its internet channel had provided Nationwide with the perfect foundations to provide a competitive, scalable, performant and yet elegant mobile banking solution, Nationwide launched the Mobile Banking programme to deliver its next digital channel offering to market. Read More
About Customer	Nationwide is a leading financial institution in the United Kingdom. It has a large customer base and offers a wide range of financial services. The company has a strong digital presence and has been a pioneer in mobile banking, being the first bank in the UK to introduce a mobile platform in 2000. However, with the rapid evolution of technology and increasing customer expectations, Nationwide recognized the need to revisit the capabilities of its existing platform. The company's multi-channel transformation strategy led to the development of a new mobile banking app for both Android and iOS devices. Since its launch, the app has been continuously enhanced to provide new market-leading functionality, differentiating Nationwide in the mobile app market. Read More
Solution	Nationwide contracted IBM to take on full project management responsibility for Mobile Banking, under the constraints of a fixed-price, multiple-subcontractor agreement. The IBM team was required to provide project leadership, governance and innovation, to ensure that the solution would not only meet immediate needs, but would also embed the technical capabilities to support the Society’s future growth. To kick-start Mobile Banking, IBM initially set up a three-week programme of workshops and review sessions to cover the key aspects of the programme. This was the Solutioning phase, which was based on the re-use of its Accelerated Delivery methodology. The team involved existing and prospective Nationwide members right from the start, taking the existing Internet Bank functionality and generating the requirements for Mobile Banking. This provided extremely rapid engagement and advocacy, ensuring that all development was geared very closely to members’ needs. This approach – putting the members front and centre – continued throughout the full eight-month Mobile Banking project. Read More Log in to view content
Contents

Technology Category

Functional Applications - Remote Monitoring & Control Systems

Applicable Industries

Finance & Insurance

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Remote Asset Management

Retail Store Automation

Services

Software Design & Engineering Services

System Integration

Challenge

Nationwide, a leading financial institution in the UK, recognized the need to keep up with the competition in the mobile banking sector. The success of its competitors’ mobile banking offerings meant that there was a widening competitive gap for the Society both in terms of channel costs and digital reputation. Essentially, competitors were more successfully broadening their channels to allow the movement of low-value transactions to mobile banking, freeing up their branches for higher-value mediated or regulated transactions and sales. Recognizing that the re-engineering of its internet channel had provided Nationwide with the perfect foundations to provide a competitive, scalable, performant and yet elegant mobile banking solution, Nationwide launched the Mobile Banking programme to deliver its next digital channel offering to market.

About Customer

Nationwide is a leading financial institution in the United Kingdom. It has a large customer base and offers a wide range of financial services. The company has a strong digital presence and has been a pioneer in mobile banking, being the first bank in the UK to introduce a mobile platform in 2000. However, with the rapid evolution of technology and increasing customer expectations, Nationwide recognized the need to revisit the capabilities of its existing platform. The company's multi-channel transformation strategy led to the development of a new mobile banking app for both Android and iOS devices. Since its launch, the app has been continuously enhanced to provide new market-leading functionality, differentiating Nationwide in the mobile app market.

Solution

Nationwide contracted IBM to take on full project management responsibility for Mobile Banking, under the constraints of a fixed-price, multiple-subcontractor agreement. The IBM team was required to provide project leadership, governance and innovation, to ensure that the solution would not only meet immediate needs, but would also embed the technical capabilities to support the Society’s future growth. To kick-start Mobile Banking, IBM initially set up a three-week programme of workshops and review sessions to cover the key aspects of the programme. This was the Solutioning phase, which was based on the re-use of its Accelerated Delivery methodology. The team involved existing and prospective Nationwide members right from the start, taking the existing Internet Bank functionality and generating the requirements for Mobile Banking. This provided extremely rapid engagement and advocacy, ensuring that all development was geared very closely to members’ needs. This approach – putting the members front and centre – continued throughout the full eight-month Mobile Banking project.

Impact #1	The Mobile Banking app is now live for all Internet Banking registered users at Nationwide.
Impact #2	The new Mobile Banking app re-uses a lot of the previously developed functionality and technology platform from the Internet Bank project.
Impact #3	The mobile app supports both Android and Apple (iOS) devices.

Impact #1

The Mobile Banking app is now live for all Internet Banking registered users at Nationwide.

Impact #2

The new Mobile Banking app re-uses a lot of the previously developed functionality and technology platform from the Internet Bank project.

Impact #3

The mobile app supports both Android and Apple (iOS) devices.

Benefit #1	On the day that the app was launched it trended as the number one finance app in the UK on the Apple Appstore and peaked at number 21 on the list of top free apps.
Benefit #2	By the end of October 2014, it had been downloaded over 1.4 million times and there were over 800,000 active users.
Benefit #3	In the 2014/15 tax year the app was used over 165 million times.

Benefit #1

On the day that the app was launched it trended as the number one finance app in the UK on the Apple Appstore and peaked at number 21 on the list of top free apps.

Benefit #2

By the end of October 2014, it had been downloaded over 1.4 million times and there were over 800,000 active users.

Benefit #3

In the 2014/15 tax year the app was used over 165 million times.

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Overview

Nationwide revolutionises mobile banking

Operational Impact

Quantitative Benefit