Domo Case Studies Natio Finds Beauty in Its Data With the Help of Domo

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	Natio Finds Beauty in Its Data With the Help of Domo Domo

Natio Finds Beauty in Its Data With the Help of Domo

Domo

Technology Category	Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics
Applicable Industries	Consumer Goods
Applicable Functions	Product Research & Development Sales & Marketing
Use Cases	Demand Planning & Forecasting Predictive Replenishment
Services	Data Science Services
Challenge	Before Domo, Natio struggled to make use of the limited data it could access. While it received sales data from its top retailers, this data only provided high-level information that left the company blind to the nuances of which products and colors were selling and why. Because data was so difficult to collect and process, it was often stale by the time it was presented to the board, while static documents left company leaders unable to dive deep into the data to get answers. Read More
About Customer	Natio is a proudly Australian, family-owned natural beauty-care brand that can be found on bathroom countertops in millions of homes across the country and around the world. Founded in 1993, the iconic brand has grown to encompass premium products ranging from lipstick and mascaras to moisturisers and room scent diffusers. As Natio’s national sales manager for Australia and New Zealand, Paul Gascoigne is responsible for ensuring the personal care products that people rely on for their daily routines are always available on the shelf. Read More
Solution	Thanks to Domo, Natio is now able to collect data more frequently from all its retailers, distributors, factories, and internal staff for a holistic view of the business in real time. With approximately 340 SKUs across dozens of channels sold at retailers around the world, Gascoigne uses Domo to quickly see what the numbers are trying to tell him and his team. The sales team uses Domo on a daily basis to understand which products are hits, which products aren’t selling as expected, and the reasons why. In addition, other key stakeholders are able to use sales data to inform their work. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Analytics & Modeling - Real Time Analytics

Applicable Industries

Consumer Goods

Applicable Functions

Product Research & Development

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Predictive Replenishment

Services

Data Science Services

Challenge

Before Domo, Natio struggled to make use of the limited data it could access. While it received sales data from its top retailers, this data only provided high-level information that left the company blind to the nuances of which products and colors were selling and why. Because data was so difficult to collect and process, it was often stale by the time it was presented to the board, while static documents left company leaders unable to dive deep into the data to get answers.

About Customer

Natio is a proudly Australian, family-owned natural beauty-care brand that can be found on bathroom countertops in millions of homes across the country and around the world. Founded in 1993, the iconic brand has grown to encompass premium products ranging from lipstick and mascaras to moisturisers and room scent diffusers. As Natio’s national sales manager for Australia and New Zealand, Paul Gascoigne is responsible for ensuring the personal care products that people rely on for their daily routines are always available on the shelf.

Solution

Thanks to Domo, Natio is now able to collect data more frequently from all its retailers, distributors, factories, and internal staff for a holistic view of the business in real time. With approximately 340 SKUs across dozens of channels sold at retailers around the world, Gascoigne uses Domo to quickly see what the numbers are trying to tell him and his team. The sales team uses Domo on a daily basis to understand which products are hits, which products aren’t selling as expected, and the reasons why. In addition, other key stakeholders are able to use sales data to inform their work.

Impact #1	A wider level of the business than sales is now looking at data. Product development is using it, marketing is looking at it, management and finance are definitely looking at it.
Impact #2	Everyone is using the same source of data to ensure that they’re in alignment on the colors and products to feature to inspire customers.
Impact #3	Natio now has the data it needs to not only react to trends, but to create them.

Impact #1

A wider level of the business than sales is now looking at data. Product development is using it, marketing is looking at it, management and finance are definitely looking at it.

Impact #2

Everyone is using the same source of data to ensure that they’re in alignment on the colors and products to feature to inspire customers.

Impact #3

Natio now has the data it needs to not only react to trends, but to create them.

Benefit #1	43 Domo users within the company
Benefit #2	Approximately 340 SKUs across dozens of channels sold at retailers around the world are now managed using Domo

Benefit #1

43 Domo users within the company

Benefit #2

Approximately 340 SKUs across dozens of channels sold at retailers around the world are now managed using Domo

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Overview

Natio Finds Beauty in Its Data With the Help of Domo

Operational Impact

Quantitative Benefit