Case Studies MX Logistics Enables Customer Visibility and Improves Operational Efficiency with Rose Rocket
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MX Logistics Enables Customer Visibility and Improves Operational Efficiency with Rose Rocket

Analytics & Modeling - Real Time Analytics
Application Infrastructure & Middleware - Data Exchange & Integration
Functional Applications - Transportation Management Systems (TMS)
Transportation
Business Operation
Logistics & Transportation
Fleet Management
Remote Asset Management
Supply Chain Visibility
Software Design & Engineering Services
System Integration
For Albert Renaud of MX Logistics, the dilemma with their old TMS software was the lack of visibility for customers into their freight, compared to the experience available for consumer deliveries. As the Director of Logistics, he felt frustrated for his customers and sought a new TMS that could provide better visibility and control. The goal was to distinguish MX Logistics among other brokerage firms and use the new TMS as a selling feature to attract new customers.
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MX Logistics is a subsidiary of Minimax Express Transportation Inc., a next-day, LTL, and TL trucking company servicing Ontario, Quebec, and all of Eastern Canada. As a full-service brokerage firm, MX Logistics has worldwide routes and strong partnerships in Canada, the U.S., and Mexico. The company specializes in freight brokerage and aims to provide superior customer service and operational efficiency.
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Rose Rocket’s Customer Portal provided on-demand visibility into freight for MX Logistics' customers. The portal allowed customers to view rates, order statuses, and documents at their convenience, offering a self-service element. MX Logistics could upload updates from their carriers into their TMS, enabling customers to check in through their secure portal. The portal also featured easy-to-use order and spot quote functionality, and a live-chat feature for customer inquiries. The minimal setup required for customers further enhanced the user experience, allowing MX Logistics to quickly onboard new clients and expand their business relationships.
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Rose Rocket was implemented during a transitional period for MX Logistics, which was rebranding itself as an independent subsidiary. Despite the hectic time, the cloud-based implementation allowed them to quickly become operational.
MX Logistics now completes an average of 80 orders per week through Rose Rocket, with order entry time reduced to 30 seconds per order and the invoicing process down to 1 hour per week.
The real-time data available in Rose Rocket TMS enables MX Logistics to run daily cost analysis and profitability reports, providing constant visibility into their business operations.
Order entry time reduced from 2-10 minutes to 30 seconds.
Invoice processing time reduced from 12 hours per month to 1 hour per week, a 75% increase in efficiency.
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