Infobip
Case Studies
Muthoot FinCorp: Accelerating Digital Transformation with Omnichannel Customer Engagement
Overview
Muthoot FinCorp: Accelerating Digital Transformation with Omnichannel Customer EngagementInfobip |
Automation & Control - Human Machine Interface (HMI) Platform as a Service (PaaS) - Application Development Platforms | |
Automotive Education | |
Sales & Marketing | |
Speech Recognition Usage-Based Insurance | |
Operational Impact
The implementation of Infobip’s omnichannel customer engagement solutions resulted in a gradual shift from traditional marketing efforts to successful digital customer engagement for Muthoot FinCorp. The company was able to reach a wider audience, at lower costs, in lesser time, and in a personalized manner. The use of each channel resulted in new audiences, increased brand awareness, education, and engagement. The WhatsApp Business Platform helped the company reach a younger audience, carving a new audience set for their gold loan products. The SMS solution helped notify and engage over 2 million users, while the Voice solution reinforced their brand promise. The company is now looking at ways to expand the usage of these channels to deliver a superior customer experience. | |
Quantitative Benefit
Reached a wider audience through the combination of SMS, WhatsApp Business Platform, Email and Voice from a single interface | |
Lowered costs of customer engagement | |
Reduced time spent on customer engagement | |