3xLOGIC Case Studies Murphy USA Standardizes on 3xLOGIC Retail Business Intelligence Solution
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Murphy USA Standardizes on 3xLOGIC Retail Business Intelligence Solution

3xLOGIC
Analytics & Modeling - Real Time Analytics
Application Infrastructure & Middleware - Data Exchange & Integration
Retail
Business Operation
Logistics & Transportation
Real-Time Location System (RTLS)
Remote Asset Management
Cloud Planning, Design & Implementation Services
System Integration
Murphy USA, a large-scale convenience store chain with over 1,400 locations across 26 states, was in need of a robust surveillance system that could provide tracking capabilities to reduce shrinkage and offer mobile access for their district managers. The company had been searching for a solution for over a year, but midway through the process, they changed their deployment requirement to a chain-wide rollout over about 7 months, rather than an incremental site-by-site approach. This new requirement necessitated a solution that could handle such a massive rollout and meet the business intelligence needs of a large organization.
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Murphy USA is a well-established convenience store chain that has been serving customers since 1996. The company is known for its low gas prices and exclusive deals on popular snacks and drinks. With over 1,400 locations spread across 26 states, Murphy USA is a significant player in the convenience store industry. The company is committed to going the extra mile for its customers, providing them with a convenient and cost-effective shopping experience. As a large-scale operation, Murphy USA has complex business intelligence needs, including tracking capabilities to reduce shrinkage and mobile access for district managers.
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Security integrator CBE, Inc. and 3xLOGIC completed a nationwide deployment of 3xLOGIC’s VIGIL surveillance systems at over 1,400 Murphy USA convenience store locations. The systems are comprised of 3xLOGIC IP and hybrid appliances, cameras, and VIGIL Trends business intelligence software integrated into a customized solution designed by CBE. In addition to overall system design, CBE has installed the solution in Murphy USA locations across 26 states and continues to oversee new deployments, as well as performs on-going service and other needs. The 3xLOGIC integrated solution is already providing obvious benefits for Murphy USA. With 3xLOGIC, all relevant information and sequenced data is coupled together in easy to review investigations.
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CBE completed the entire 1,400+ store deployment in the required timeframe of seven months.
The VIGIL Trends software is so powerful, Murphy USA needs to dedicate only a single Loss Prevention professional to monitor activity across locations—freeing up several LP team members to productively cover other pressing needs.
CBE, Murphy USA, and 3xLOGIC designed a system that integrates POS, cameras, audio, analytics, time and attendance, and more to utilize the 3xLOGIC VIGIL Trends software engine to pull all store data into an easy-to-use dashboard accessible anywhere the user has an Internet connection, including mobile devices.
For Murphy USA, 3xLOGIC has recorded over a two-year period 1.5 billion POS transactions at an average of five items per transaction. For this end user, Trends provides the capability to record and instantly search 7.5 billion data points.
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