C5i
Case Studies
Multivariate profiling to understand utility customers by level of engagement
Overview
Multivariate profiling to understand utility customers by level of engagementC5i |
Analytics & Modeling - Big Data Analytics Analytics & Modeling - Predictive Analytics | |
Utilities | |
Business Operation Sales & Marketing | |
Data Science Services | |
Operational Impact
Five groups of customers were identified based on their level of engagement with the utility. | |
Established top three rules to predict high engagement levels using existing customer data. | |
Identified characteristics of most engaged customers who are most likely to be open to new product offers. | |