Case Studies MultiCare Health System Uses Virtual Events to Hire Superheroes Amidst a Pandemic
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MultiCare Health System Uses Virtual Events to Hire Superheroes Amidst a Pandemic

Analytics & Modeling - Machine Learning
Functional Applications - Remote Monitoring & Control Systems
Healthcare & Hospitals
Business Operation
Human Resources
Remote Collaboration
Remote Control
Virtual Training
Software Design & Engineering Services
System Integration
MultiCare Health System faced a critical challenge during the early stages of the COVID-19 pandemic. As a not-for-profit organization dedicated to serving the community, they needed to hire a large number of healthcare professionals quickly to meet the increased demand. However, traditional in-person career events were no longer feasible due to social distancing measures and lockdowns. This left MultiCare scrambling to find a way to engage and hire mission-driven employees without compromising on their values or the personal experience that in-person events provided. The hiring team was consumed by the challenge, feeling like they were running in place without making significant progress. They needed a solution that would allow them to hire a massive number of people in a short period without sacrificing the quality of the candidate experience.
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MultiCare Health System is the largest community-based, locally governed health system in Washington State, serving communities across the region. As a not-for-profit organization, MultiCare is dedicated to providing high-quality healthcare services to its community. The organization operates dozens of clinics and hospitals, requiring a steady influx of mission-driven healthcare professionals to maintain its operations. MultiCare places a strong emphasis on hiring individuals who are committed to serving their community and align with the organization's values. During the COVID-19 pandemic, the need for healthcare workers became even more critical, making the hiring process a top priority for MultiCare's talent team.
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To address the hiring challenges posed by the pandemic, MultiCare Health System turned to Paradox's virtual events platform, leveraging its conversational AI recruiting assistant, Olivia. Olivia facilitated virtual hiring events by screening candidates, gauging their interests, and directing them to the appropriate events. She also answered candidate questions and connected them with hiring managers in video meetings. This virtual approach allowed MultiCare to create specific events tailored to different departments and locations, making the hiring process more efficient and focused on actual needs. The mobile-first experience provided by Olivia enabled candidates to engage with the hiring process on their mobile devices, accommodating their busy and unpredictable schedules. Candidates could be screened, scheduled, and interviewed in a matter of minutes, without the need for third-party software or plugins. This flexibility and convenience were crucial for healthcare professionals who were already working other jobs or shifts.
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MultiCare Health System was able to streamline its hiring process by using Olivia to pre-screen candidates and connect them directly with the relevant hiring managers.
The virtual events platform allowed MultiCare to extend its recruitment reach beyond its local area, enabling them to hire on a national scale.
The mobile-first experience provided by Olivia made it easier for candidates to participate in the hiring process, even if they were working other jobs or shifts.
MultiCare Health System increased the number of event hires by 25% since launching Olivia's virtual events capabilities.
The cost per event decreased from an average of $4,000 to $1,000, a 75% reduction.
The average cost per hire decreased by 22%.
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