Movable Ink Gets Insights 50% Faster Using Amazon Athena

Movable Ink’s Intelligent Content Platform supports real-time personalization of email campaigns using up-to-date information from websites, social-media platforms, and APIs, as well as contextual data about device type, weather, recent user activity, and more. Additionally, it enables customers to analyze data about their users to make better marketing decisions. This process incorporates large and unpredictable amounts of data from a wide variety of sources, making the scale, elasticity, and connected nature of cloud services a logical fit. To meet these challenges, Movable Ink migrated its entire production environment to Amazon Web Services (AWS) in 2015, taking advantage of multiple regions and availability zones to provide redundancy, resilience, and scalability. In addition to the data and content used in personalized email messages, Movable Ink captures data on user behavior after users receive those messages, such as whether they opened the email, what items they clicked on, and what they browsed and purchased on websites as a result.

Movable Ink is a company that provides real-time personalization of marketing emails based on a wide range of user, device, and contextual data, driving higher response rates and better customer experiences. The company uses the Amazon Athena serverless query service to analyze data stored in Amazon S3, gaining insights to improve results for customers’ marketing campaigns. Movable Ink’s Intelligent Content Platform helps email marketers create unique content for customers using any content, data, or business logic to improve campaign performance and deliver innovative customer experiences.