Celigo Case Studies MOTIS Brands' Growth and Process Automation with Celigo

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	MOTIS Brands' Growth and Process Automation with Celigo Celigo

MOTIS Brands' Growth and Process Automation with Celigo

Celigo

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Functional Applications - Inventory Management Systems
Applicable Industries	Transportation
Applicable Functions	Maintenance Sales & Marketing
Use Cases	Inventory Management Picking, Sorting & Positioning
Services	System Integration
Challenge	MOTIS Brands, a leader in the loading, hauling, and accessibility industries, began as a small eBay seller of ramps and quickly expanded to offer additional products across various channels. With rapid growth, the company started acquiring additional brands, aiming to standardize operations to improve efficiencies and achieve scale. As MOTIS increased its product offerings and expanded into new channels, including Amazon and Walmart, the growing volume of transactions became increasingly difficult to manage, especially with a small operational team. Product, order, inventory, and pricing information had to be manually uploaded from one system to another, leading to hours spent on low-value work and error correction due to manual processes. The company also faced maintenance issues when trying to leverage unmanaged solutions for Amazon, particularly when taxonomies were not updated. Read More
About Customer	MOTIS Brands is a leading company in the loading, hauling, and accessibility industries. The company, headquartered in Germantown, WI, designs, develops, and distributes a collection of industry-leading brands including Race Ramps, Silver Spring Mobility, Heavy Duty Ramps, Black Widow, Rage Powersports, Guardian Industrial Products, Kill Shot, Tilt-a-Rack, and Harbor-Mate. MOTIS Brands began as Discount Ramps, a small eBay seller of ramps, and quickly grew to offer additional loading, hauling, and accessibility products across the omnichannel. Today, the MOTIS Brands umbrella comprises 15 leading brands, with four more manufacturing brands being brought into the fold. Read More
Solution	MOTIS Brands chose Celigo to thoroughly integrate NetSuite and online marketplaces using Celigo’s prebuilt automations for Amazon, Walmart, and eBay. These products ensured accurate inventory levels were available across all channels, in a way that continuously improved over time. During the deployment of these prebuilt solutions, the company discovered the extensive capabilities of Celigo’s underlying iPaaS, and went on to address other enterprise-wide automation challenges. They automated processes around Amazon FBA, MFN, Vendor Central, 1P, and Google Shopping across multiple brands. They also worked with the marketing team on a collection of marketing automations around applications such as Listrack, Power Reviews, Criteo, Avantlink, Google, and Facebook. The company procured Brandfolder for Digital Asset Management, and leveraged Celigo’s event lister to automatically update listings across all the relevant channels automatically. In addition, they implemented complex, enterprise-wide automations across supplemental data in order feeds, extended warranty programs, transportation management systems, credit checking, and more. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Functional Applications - Inventory Management Systems

Applicable Industries

Transportation

Applicable Functions

Maintenance

Sales & Marketing

Use Cases

Inventory Management

Picking, Sorting & Positioning

Services

System Integration

Challenge

MOTIS Brands, a leader in the loading, hauling, and accessibility industries, began as a small eBay seller of ramps and quickly expanded to offer additional products across various channels. With rapid growth, the company started acquiring additional brands, aiming to standardize operations to improve efficiencies and achieve scale. As MOTIS increased its product offerings and expanded into new channels, including Amazon and Walmart, the growing volume of transactions became increasingly difficult to manage, especially with a small operational team. Product, order, inventory, and pricing information had to be manually uploaded from one system to another, leading to hours spent on low-value work and error correction due to manual processes. The company also faced maintenance issues when trying to leverage unmanaged solutions for Amazon, particularly when taxonomies were not updated.

About Customer

MOTIS Brands is a leading company in the loading, hauling, and accessibility industries. The company, headquartered in Germantown, WI, designs, develops, and distributes a collection of industry-leading brands including Race Ramps, Silver Spring Mobility, Heavy Duty Ramps, Black Widow, Rage Powersports, Guardian Industrial Products, Kill Shot, Tilt-a-Rack, and Harbor-Mate. MOTIS Brands began as Discount Ramps, a small eBay seller of ramps, and quickly grew to offer additional loading, hauling, and accessibility products across the omnichannel. Today, the MOTIS Brands umbrella comprises 15 leading brands, with four more manufacturing brands being brought into the fold.

Solution

MOTIS Brands chose Celigo to thoroughly integrate NetSuite and online marketplaces using Celigo’s prebuilt automations for Amazon, Walmart, and eBay. These products ensured accurate inventory levels were available across all channels, in a way that continuously improved over time. During the deployment of these prebuilt solutions, the company discovered the extensive capabilities of Celigo’s underlying iPaaS, and went on to address other enterprise-wide automation challenges. They automated processes around Amazon FBA, MFN, Vendor Central, 1P, and Google Shopping across multiple brands. They also worked with the marketing team on a collection of marketing automations around applications such as Listrack, Power Reviews, Criteo, Avantlink, Google, and Facebook. The company procured Brandfolder for Digital Asset Management, and leveraged Celigo’s event lister to automatically update listings across all the relevant channels automatically. In addition, they implemented complex, enterprise-wide automations across supplemental data in order feeds, extended warranty programs, transportation management systems, credit checking, and more.

Impact #1	Celigo has been instrumental in helping MOTIS scale operations as the business grows into a powerhouse of 15 brands. The automation of various processes has not only made inventory management and replenishment easier and faster but also less prone to errors. This has enhanced the buying experience for customers with timely order fulfillment and real-time order statuses. Moreover, Celigo has provided a foundation of clean data that has had positive effects across all areas of the organization. The company can now manage a larger volume of transactions more efficiently, freeing up the operational team from low-value work and reducing errors due to manual processes.

Impact #1

Celigo has been instrumental in helping MOTIS scale operations as the business grows into a powerhouse of 15 brands. The automation of various processes has not only made inventory management and replenishment easier and faster but also less prone to errors. This has enhanced the buying experience for customers with timely order fulfillment and real-time order statuses. Moreover, Celigo has provided a foundation of clean data that has had positive effects across all areas of the organization. The company can now manage a larger volume of transactions more efficiently, freeing up the operational team from low-value work and reducing errors due to manual processes.

Benefit #1	MOTIS Brands grew its customer base by 400%
Benefit #2	The number of sessions increased to over 10 million annually
Benefit #3	Accurate inventory levels are maintained across all channels

Benefit #1

MOTIS Brands grew its customer base by 400%

Benefit #2

The number of sessions increased to over 10 million annually

Benefit #3

Accurate inventory levels are maintained across all channels

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Overview

MOTIS Brands' Growth and Process Automation with Celigo

Operational Impact

Quantitative Benefit