Linode Case Studies MOOSE Limited finds 33% faster load times, less downtime, & peace-of-mind under Linode Managed

	MOOSE Limited finds 33% faster load times, less downtime, & peace-of-mind under Linode Managed Linode

MOOSE Limited finds 33% faster load times, less downtime, & peace-of-mind under Linode Managed

Linode

Technology Category	Infrastructure as a Service (IaaS) - Cloud Computing Analytics & Modeling - Real Time Analytics Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Industries	Retail E-Commerce
Applicable Functions	Business Operation Sales & Marketing
Services	Cloud Planning, Design & Implementation Services System Integration Testing & Certification
Challenge	As an online retailer, focused on offering a broad, competitively priced selection of street-wear and skate brands, MLTD.com first used an open-source shopping-cart software, x-cart, on a single, dedicated server. With annual site-traffic growth exceeding 50 percent, a single, dedicated server with its vulnerable, single-point of failure would not sufficiently allow the performance and dependability MLTD needed and its typical 18 – 32 year old male clientele demanded. With sales consistently exceeding previous levels, processing power and uptime needed maximizing to ensure MLTD’s renowned customer service would be maintained. After bringing online a dedicated server for its database and cloud-based web servers, MLTD recruited the Linode Managed team to closely monitor and, thus, secure its dedicated server. Around 2009, only two part-time employees operated MLTD’s IT department. At the same time, the company had reached a sales volume where a single hour of downtime would cost thousands of dollars in lost sales and potentially upset hundreds of customers. MLTD decided it would be a greater benefit to enlist the Linode Managed team to monitor its server, provide customer support and afford immediate crisis response, should it ever be needed. This additional security and peace of mind merited the additional cost. Since enlisting Linode Managed, the rare downtime encountered by MLTD has always been addressed immediately and rectified as soon as possible. Read More
About Customer	MLTD, also known as Moose Limited, is an online retailer specializing in street-wear and skate brands. Founded by Ori “Moose” Kainen in 2001, the company has grown from a small hip-hop record shop into a leading distributor of urban-themed artist wear and street fashion. Based in Chatsworth, California, MLTD has carved out a niche market by offering a broad selection of competitively priced apparel from brands like The Hundreds, Stussy, and Undftd. The company primarily targets a young, fashion-conscious demographic, typically aged 18-32. With a focus on customer satisfaction and a robust online presence, MLTD has become a premier destination for streetwear fashion in California and beyond. Read More
Solution	MLTD uses Linode’s services to host essential parts of its website’s infrastructure. Using two Linodes, MLTD hosts its database on a machine with eight CPU cores for extra speed and reliability and its website on a machine with 40 Gbps inbound traffic rates to handle incoming traffic with ease. Using Longview, Linode’s dashboard metrics and graphing system, MLTD is able to monitor its systems through the Linode Manager. MLTD knows that Linode’s Longview ensures high uptime and availability and should a system fail, Linode’s Managed team responds immediately. Since joining Linode in June 2013, MLTD has experienced “minimal disruption” even as traffic to its website keeps growing. “The site’s load time has never been better (accelerating about a third, to 1.35 seconds from 2.0), and the level of down-time has never been shorter,” said Ori. MLTD’s Linode Managed team has set regular backup schedules, with an ability to rapidly recover any lost data. In addition, the team notifies MLTD whenever a slow-down or disruption to its systems occurs. The team monitors website traffic and directs MLTD’s attention to syn-flood attacks or other high-traffic events that may not entirely disable its server, but can result in system slow-down and possibly lost business. For Kainen and MOOSE Limited, the Linode Managed team is a phone call away, “providing concrete answers to MLTD questions, not vague replies and stall tactics.” Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Computing

Analytics & Modeling - Real Time Analytics

Infrastructure as a Service (IaaS) - Cloud Storage Services

Applicable Industries

Retail

E-Commerce

Applicable Functions

Business Operation

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

System Integration

Testing & Certification

Challenge

As an online retailer, focused on offering a broad, competitively priced selection of street-wear and skate brands, MLTD.com first used an open-source shopping-cart software, x-cart, on a single, dedicated server. With annual site-traffic growth exceeding 50 percent, a single, dedicated server with its vulnerable, single-point of failure would not sufficiently allow the performance and dependability MLTD needed and its typical 18 – 32 year old male clientele demanded. With sales consistently exceeding previous levels, processing power and uptime needed maximizing to ensure MLTD’s renowned customer service would be maintained. After bringing online a dedicated server for its database and cloud-based web servers, MLTD recruited the Linode Managed team to closely monitor and, thus, secure its dedicated server. Around 2009, only two part-time employees operated MLTD’s IT department. At the same time, the company had reached a sales volume where a single hour of downtime would cost thousands of dollars in lost sales and potentially upset hundreds of customers. MLTD decided it would be a greater benefit to enlist the Linode Managed team to monitor its server, provide customer support and afford immediate crisis response, should it ever be needed. This additional security and peace of mind merited the additional cost. Since enlisting Linode Managed, the rare downtime encountered by MLTD has always been addressed immediately and rectified as soon as possible.

About Customer

MLTD, also known as Moose Limited, is an online retailer specializing in street-wear and skate brands. Founded by Ori “Moose” Kainen in 2001, the company has grown from a small hip-hop record shop into a leading distributor of urban-themed artist wear and street fashion. Based in Chatsworth, California, MLTD has carved out a niche market by offering a broad selection of competitively priced apparel from brands like The Hundreds, Stussy, and Undftd. The company primarily targets a young, fashion-conscious demographic, typically aged 18-32. With a focus on customer satisfaction and a robust online presence, MLTD has become a premier destination for streetwear fashion in California and beyond.

Solution

MLTD uses Linode’s services to host essential parts of its website’s infrastructure. Using two Linodes, MLTD hosts its database on a machine with eight CPU cores for extra speed and reliability and its website on a machine with 40 Gbps inbound traffic rates to handle incoming traffic with ease. Using Longview, Linode’s dashboard metrics and graphing system, MLTD is able to monitor its systems through the Linode Manager. MLTD knows that Linode’s Longview ensures high uptime and availability and should a system fail, Linode’s Managed team responds immediately. Since joining Linode in June 2013, MLTD has experienced “minimal disruption” even as traffic to its website keeps growing. “The site’s load time has never been better (accelerating about a third, to 1.35 seconds from 2.0), and the level of down-time has never been shorter,” said Ori. MLTD’s Linode Managed team has set regular backup schedules, with an ability to rapidly recover any lost data. In addition, the team notifies MLTD whenever a slow-down or disruption to its systems occurs. The team monitors website traffic and directs MLTD’s attention to syn-flood attacks or other high-traffic events that may not entirely disable its server, but can result in system slow-down and possibly lost business. For Kainen and MOOSE Limited, the Linode Managed team is a phone call away, “providing concrete answers to MLTD questions, not vague replies and stall tactics.”

Impact #1	MLTD has experienced minimal disruption since joining Linode in June 2013, even as website traffic continues to grow.
Impact #2	The Linode Managed team has set regular backup schedules, ensuring rapid recovery of any lost data.
Impact #3	The team notifies MLTD of any slow-downs or disruptions, allowing for quick resolution and minimal impact on business operations.

Impact #1

MLTD has experienced minimal disruption since joining Linode in June 2013, even as website traffic continues to grow.

Impact #2

The Linode Managed team has set regular backup schedules, ensuring rapid recovery of any lost data.

Impact #3

The team notifies MLTD of any slow-downs or disruptions, allowing for quick resolution and minimal impact on business operations.

Benefit #1	33% faster load times, reducing from 2.0 seconds to 1.35 seconds.
Benefit #2	System uptime maximized, ensuring high availability for customers.
Benefit #3	Consistent monitoring with Longview, providing real-time insights into system performance.

Benefit #1

33% faster load times, reducing from 2.0 seconds to 1.35 seconds.

Benefit #2

System uptime maximized, ensuring high availability for customers.

Benefit #3

Consistent monitoring with Longview, providing real-time insights into system performance.

Download PDF Version

Overview

MOOSE Limited finds 33% faster load times, less downtime, & peace-of-mind under Linode Managed

Operational Impact

Quantitative Benefit