Alteryx
Case Studies
Monoprix's Digital Transformation: Harnessing Data for Optimized Promotional Campaigns
Overview
Monoprix's Digital Transformation: Harnessing Data for Optimized Promotional CampaignsAlteryx |
Analytics & Modeling - Predictive Analytics Functional Applications - Enterprise Asset Management Systems (EAM) | |
Equipment & Machinery Retail | |
Procurement Sales & Marketing | |
Asset Health Management (AHM) Asset Lifecycle Management | |
Operational Impact
The implementation of Alteryx has enabled different departments within Monoprix to reclaim data culture, which was previously the domain of the IT department. The platform's ease of use has allowed teams to focus on high-value tasks such as annual promotion analysis. They can now identify which product categories are most relevant for promotion and measure results more easily and quickly. The company has also established mutual trust with the IT department, which has become a significant asset in its transformation. The expansion of the user base has prompted the team to think about how to better structure it, leading to the organization of 'Data Days', where everyone presents their data-use cases and best practices. | |
Quantitative Benefit
The Alteryx community within Monoprix comprises nearly 35 people across different departments. | |
Some twenty of them work with the performance department; others in the digital transformation department and others in management control, supply chain and even in store. | |