Cyclr
Case Studies
Monica Vinader Leverages Cyclr for Enhanced Customer Experience
Overview
Monica Vinader Leverages Cyclr for Enhanced Customer ExperienceCyclr |
Platform as a Service (PaaS) - Connectivity Platforms | |
Retail | |
Business Operation Sales & Marketing | |
System Integration | |
Operational Impact
Monica Vinader found using Cyclr helped them cut a corner. They can now quickly create workflows, test and learn from a new flow experience for their customers, without having to fight for the resources and make a big upfront investment to get the API integrations built. | |
It is primarily the Monica Vinader data team and product team that are interacting with Cyclr. There is an overlap because they have several individuals, called Utility Players, within commercial roles but are very data driven and tech enabled. | |
Those teams are using the Cyclr toolkit for their operational, analytic use cases. Using Cyclr as a pseudo reverse ETL tool for triggering data-driven events. In that way they can trigger an email or WhatsApp for a customer based on their data, or when they exhibit certain behaviours. | |
Quantitative Benefit
Time savings with setting up their abandonment email use case. When they were new to Cyclr it took about four weeks to get things up and running. Nowadays because of their familiarity with the tool, they can create ready-to-deploy integrations within a week. | |
If Monica Vinader were to create integrations directly via their development agency and developer resource, factoring in writing tickets and prioritisation, it would probably be four to six weeks. Cyclr saves their teams time and provides extra agility. | |