Brandfolder Case Studies Monash University's Brand Consistency and Efficiency Boost with Brandfolder's Content Automation

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	Monash University's Brand Consistency and Efficiency Boost with Brandfolder's Content Automation Brandfolder

Monash University's Brand Consistency and Efficiency Boost with Brandfolder's Content Automation

Brandfolder

Applicable Industries	Education
Applicable Functions	Product Research & Development Sales & Marketing
Use Cases	Leasing Finance Automation Material Handling Automation
Challenge	Monash University, a global institution with a presence on four continents and over 75,000 students, faced a significant challenge in maintaining brand consistency across its numerous channels. With ten faculties and hundreds of staff members interacting with the brand and creating collateral, it was difficult to ensure everyone remained compliant. The central marketing team was overwhelmed with the volume of requests, especially following a re-brand. The university needed a solution that would allow them to present their brand consistently, at the scale required by an institution of their size. They sought a solution that would empower their staff to become brand ambassadors and champions while maintaining brand consistency. Read More
About Customer	Monash University is a global institution with a progressive and optimistic outlook. With more than 75,000 students, the university has a presence on four continents and ambitious plans for the future. They are focused on empowering their people to make a positive and lasting impact. The university has over 20,000 employees and is based in Melbourne, Australia. They have ten faculties and hundreds of staff members who interact with the brand and create collateral. Read More
Solution	Monash University turned to Brandfolder Content Automation, formerly known as Outfit, to address their brand consistency challenges. The platform's ability to customize templates based on faculty and users was a perfect fit for the university's needs. This input and metadata customization made collateral creation easier and faster. Users could now produce collateral themselves, create output, and have it approved all in one afternoon. The implementation of Brandfolder Content Automation allowed the central design studio to pivot from high volume, lower tier work to more meaningful, bespoke design work. The wider Monash marketing and communication teams were empowered to use Brandfolder Content Automation, giving them the tools to be brand ambassadors. Read More Log in to view content
Contents

Applicable Industries

Education

Applicable Functions

Product Research & Development

Sales & Marketing

Use Cases

Leasing Finance Automation

Material Handling Automation

Challenge

Monash University, a global institution with a presence on four continents and over 75,000 students, faced a significant challenge in maintaining brand consistency across its numerous channels. With ten faculties and hundreds of staff members interacting with the brand and creating collateral, it was difficult to ensure everyone remained compliant. The central marketing team was overwhelmed with the volume of requests, especially following a re-brand. The university needed a solution that would allow them to present their brand consistently, at the scale required by an institution of their size. They sought a solution that would empower their staff to become brand ambassadors and champions while maintaining brand consistency.

About Customer

Monash University is a global institution with a progressive and optimistic outlook. With more than 75,000 students, the university has a presence on four continents and ambitious plans for the future. They are focused on empowering their people to make a positive and lasting impact. The university has over 20,000 employees and is based in Melbourne, Australia. They have ten faculties and hundreds of staff members who interact with the brand and create collateral.

Solution

Monash University turned to Brandfolder Content Automation, formerly known as Outfit, to address their brand consistency challenges. The platform's ability to customize templates based on faculty and users was a perfect fit for the university's needs. This input and metadata customization made collateral creation easier and faster. Users could now produce collateral themselves, create output, and have it approved all in one afternoon. The implementation of Brandfolder Content Automation allowed the central design studio to pivot from high volume, lower tier work to more meaningful, bespoke design work. The wider Monash marketing and communication teams were empowered to use Brandfolder Content Automation, giving them the tools to be brand ambassadors.

Impact #1	The implementation of Brandfolder Content Automation has significantly improved the operations at Monash University. The central design studio has been able to shift from high volume, lower tier work to more meaningful, bespoke design work. This has allowed the team to have more important conversations about what the brand means and what it represents, rather than focusing on minor details like where the logo should be placed. The wider marketing and communication teams at Monash have been empowered to use Brandfolder Content Automation, giving them the tools to be brand ambassadors. This has resulted in a more consistent and efficient brand presentation across the university.

Impact #1

The implementation of Brandfolder Content Automation has significantly improved the operations at Monash University. The central design studio has been able to shift from high volume, lower tier work to more meaningful, bespoke design work. This has allowed the team to have more important conversations about what the brand means and what it represents, rather than focusing on minor details like where the logo should be placed. The wider marketing and communication teams at Monash have been empowered to use Brandfolder Content Automation, giving them the tools to be brand ambassadors. This has resulted in a more consistent and efficient brand presentation across the university.

Benefit #1	3,500 jobs delivered through Brandfolder Content Automation in FY1718
Benefit #2	8,500+ design hours saved
Benefit #3	530+ users

Benefit #1

3,500 jobs delivered through Brandfolder Content Automation in FY1718

Benefit #2

8,500+ design hours saved

Benefit #3

530+ users

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Overview

Monash University's Brand Consistency and Efficiency Boost with Brandfolder's Content Automation

Operational Impact

Quantitative Benefit