Locance Case Studies mobileStorm Customer Engagement Optimized by Mobile Network Location

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	mobileStorm Customer Engagement Optimized by Mobile Network Location Locance

mobileStorm Customer Engagement Optimized by Mobile Network Location

Locance

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Telecommunications
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Geofencing Real-Time Location System (RTLS)
Services	Cloud Planning, Design & Implementation Services System Integration
Challenge	mobileStorm Inc., a mobile communications and email marketing company, was working with businesses in the casino and gaming industries. These customers were interested in a solution that delivered timely entertainment offers and specials to patrons via text messages. The messages also needed to target patrons who were still within property boundaries or in certain areas nearby to encourage repeat business. However, mobileStorm faced a challenge in delivering these messages without first pinpointing the location of the patrons. In this scenario, location context was critical to ensuring the patrons received the right message at the right time. Read More
About Customer	mobileStorm Inc. is a mobile communications and email marketing company that provides a cloud-based Mobile Experience Management (MXM) platform. This platform enables customers to develop, send, and analyze multichannel campaigns via email, SMS, push, and in-app messaging. The company works with customers to create interactive messaging workflows that deliver catered communications to specific audiences when they are most receptive. As mobile device adoption continues to grow exponentially, the environment for businesses involved in mobile messaging is extremely competitive. In its ongoing efforts to innovate, mobileStorm began working with businesses involved in casinos and gaming as these industries have openly embraced mobile technologies. Read More
Solution	mobileStorm chose LocationSmart’s cross-carrier network location service for its expansive reach, secure carrier connections, and real-time reporting capabilities. This service is available via LocationSmart’s cloud-based platform, which provides comprehensive location, messaging, geofencing, and consent management services. It also provides coverage for 95 percent of U.S. mobile subscribers due to LocationSmart’s strong relationships with wireless carriers. mobileStorm utilizes carrier network location services to obtain lat/long coordinates for mobile devices opted into receive timely offers. This allows mobileStorm customers to pinpoint user location and use this data to test, measure, and optimize message scheduling so recipients receive communications when they are most likely to act. Integrating LocationSmart’s services enabled mobileStorm’s casino clients to send easily redeemable targeted offers to players who were on or near their casino or were on a competitor’s property. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Telecommunications

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Geofencing

Real-Time Location System (RTLS)

Services

Cloud Planning, Design & Implementation Services

System Integration

Challenge

mobileStorm Inc., a mobile communications and email marketing company, was working with businesses in the casino and gaming industries. These customers were interested in a solution that delivered timely entertainment offers and specials to patrons via text messages. The messages also needed to target patrons who were still within property boundaries or in certain areas nearby to encourage repeat business. However, mobileStorm faced a challenge in delivering these messages without first pinpointing the location of the patrons. In this scenario, location context was critical to ensuring the patrons received the right message at the right time.

About Customer

mobileStorm Inc. is a mobile communications and email marketing company that provides a cloud-based Mobile Experience Management (MXM) platform. This platform enables customers to develop, send, and analyze multichannel campaigns via email, SMS, push, and in-app messaging. The company works with customers to create interactive messaging workflows that deliver catered communications to specific audiences when they are most receptive. As mobile device adoption continues to grow exponentially, the environment for businesses involved in mobile messaging is extremely competitive. In its ongoing efforts to innovate, mobileStorm began working with businesses involved in casinos and gaming as these industries have openly embraced mobile technologies.

Solution

mobileStorm chose LocationSmart’s cross-carrier network location service for its expansive reach, secure carrier connections, and real-time reporting capabilities. This service is available via LocationSmart’s cloud-based platform, which provides comprehensive location, messaging, geofencing, and consent management services. It also provides coverage for 95 percent of U.S. mobile subscribers due to LocationSmart’s strong relationships with wireless carriers. mobileStorm utilizes carrier network location services to obtain lat/long coordinates for mobile devices opted into receive timely offers. This allows mobileStorm customers to pinpoint user location and use this data to test, measure, and optimize message scheduling so recipients receive communications when they are most likely to act. Integrating LocationSmart’s services enabled mobileStorm’s casino clients to send easily redeemable targeted offers to players who were on or near their casino or were on a competitor’s property.

Impact #1	mobileStorm expanded the capabilities of its Mobile Experience Management (MXM) platform by adding location intelligence. This additional layer of location data enabled mobileStorm to provide a clearer picture of user behavior and the new insights allowed the company to deliver enhanced targeting, measurement, and reporting options for customers’ mobile communications campaigns.
Impact #2	With technical guidance from LocationSmart to make asyncronous requests, mobileStorm was also able to optimize campaign delivery.
Impact #3	After implementing LocationSmart’s cross-carrier network location service, mobileStorm’s casino and gaming customers reported higher enduser satisfaction and significantly lower opt out rates.

Impact #1

mobileStorm expanded the capabilities of its Mobile Experience Management (MXM) platform by adding location intelligence. This additional layer of location data enabled mobileStorm to provide a clearer picture of user behavior and the new insights allowed the company to deliver enhanced targeting, measurement, and reporting options for customers’ mobile communications campaigns.

Impact #2

With technical guidance from LocationSmart to make asyncronous requests, mobileStorm was also able to optimize campaign delivery.

Impact #3

After implementing LocationSmart’s cross-carrier network location service, mobileStorm’s casino and gaming customers reported higher enduser satisfaction and significantly lower opt out rates.

Benefit #1	Campaign deliveries for 3,000 users or more once took 2-3 hours and now take 5-10 minutes
Benefit #2	Opt-out rates have dropped by approximately 72 percent per campaign

Benefit #1

Campaign deliveries for 3,000 users or more once took 2-3 hours and now take 5-10 minutes

Benefit #2

Opt-out rates have dropped by approximately 72 percent per campaign

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Overview

mobileStorm Customer Engagement Optimized by Mobile Network Location

Operational Impact

Quantitative Benefit