Case Studies
Mobile information helps HSBC Waratahs get close to supporters
Overview
Application Infrastructure & Middleware - Data Exchange & Integration Platform as a Service (PaaS) - Connectivity Platforms | |
Business Operation Sales & Marketing | |
Software Design & Engineering Services System Integration | |
Operational Impact
The mobile-enabled site was launched early in the 2011 season and quickly gained traction among supporters. | |
The site provided comprehensive information, including news, player profiles, game day details, live scores, and membership services. | |
Supporters could access travel and transport links, purchase tickets, and get real-time updates on game days. | |
Quantitative Benefit
Site usage surged by up to 250% on game days. | |