GetSwift Case Studies Minnesota Bakery “Brake Bread” Boosts Average Basket Size by 50% with IoT

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	Minnesota Bakery “Brake Bread” Boosts Average Basket Size by 50% with IoT GetSwift

Minnesota Bakery “Brake Bread” Boosts Average Basket Size by 50% with IoT

GetSwift

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Agriculture Retail
Applicable Functions	Logistics & Transportation Sales & Marketing
Use Cases	Last Mile Delivery Retail Store Automation
Challenge	Brake Bread, a subscription-based and on-demand bakery in St. Paul, Minnesota, faced a significant challenge during the pandemic. The bakery, which had been delivering naturally leavened bread since 2014, saw a dramatic shift in its business model in March 2020. Previously, delivery accounted for only 25% of their business, but by September 2020, it had risen to 90%. The rapid increase in delivery subscribers, which tripled from 300 to 900 in just six months, put a strain on their existing community-supported agriculture (CSA) membership management software. The software was not equipped to handle the surge in demand, nor did it provide the necessary features such as real-time inventory, business data, marketing, payments, and delivery routing. Read More
About Customer	Brake Bread is a subscription-based and on-demand bakery located in St. Paul, Minnesota. The bakery was started by Micah and Nate, who began by delivering bread on bikes to their neighbors during a snowstorm. Over time, they expanded their business into a retail store, while maintaining their unique bike delivery service. Although retail became the majority of their business, the pandemic caused a shift in their business model, with delivery becoming 90% of their operations. Despite the challenges, Brake Bread has managed to adapt and thrive, tripling their delivery subscribers and significantly increasing their average order size. Read More
Solution	To manage the increased demand and improve their operations, Brake Bread replaced their old software with GetSwift’s eCommerce + Delivery Tech in October 2020. This comprehensive software solution provided everything from frontend and backend interfaces to real-time inventory, business data, marketing, payments, and delivery routing. The platform also offered attractive, story-focused web templates that allowed Brake Bread to connect their website to their new store, highlight other local makers sold on the platform, and market their unique story at every stage of the buyer’s journey. With GetSwift, Brake Bread could set sales goals, track their products in real-time, and access stats like average order size. They set a goal of a $12 average basket per order, which increased to nearly $16 by year’s end. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Agriculture

Retail

Applicable Functions

Logistics & Transportation

Sales & Marketing

Use Cases

Last Mile Delivery

Retail Store Automation

Challenge

Brake Bread, a subscription-based and on-demand bakery in St. Paul, Minnesota, faced a significant challenge during the pandemic. The bakery, which had been delivering naturally leavened bread since 2014, saw a dramatic shift in its business model in March 2020. Previously, delivery accounted for only 25% of their business, but by September 2020, it had risen to 90%. The rapid increase in delivery subscribers, which tripled from 300 to 900 in just six months, put a strain on their existing community-supported agriculture (CSA) membership management software. The software was not equipped to handle the surge in demand, nor did it provide the necessary features such as real-time inventory, business data, marketing, payments, and delivery routing.

About Customer

Brake Bread is a subscription-based and on-demand bakery located in St. Paul, Minnesota. The bakery was started by Micah and Nate, who began by delivering bread on bikes to their neighbors during a snowstorm. Over time, they expanded their business into a retail store, while maintaining their unique bike delivery service. Although retail became the majority of their business, the pandemic caused a shift in their business model, with delivery becoming 90% of their operations. Despite the challenges, Brake Bread has managed to adapt and thrive, tripling their delivery subscribers and significantly increasing their average order size.

Solution

To manage the increased demand and improve their operations, Brake Bread replaced their old software with GetSwift’s eCommerce + Delivery Tech in October 2020. This comprehensive software solution provided everything from frontend and backend interfaces to real-time inventory, business data, marketing, payments, and delivery routing. The platform also offered attractive, story-focused web templates that allowed Brake Bread to connect their website to their new store, highlight other local makers sold on the platform, and market their unique story at every stage of the buyer’s journey. With GetSwift, Brake Bread could set sales goals, track their products in real-time, and access stats like average order size. They set a goal of a $12 average basket per order, which increased to nearly $16 by year’s end.

Impact #1	The adoption of GetSwift’s eCommerce + Delivery Tech has brought significant operational benefits to Brake Bread. The bakery now has a better understanding of their business data, allowing them to set and track sales goals effectively. They can see real-time performance numbers on products and days of the week, enabling them to allocate marketing resources more efficiently. The platform also offers features like promotions, discount codes, and email reminders, enhancing their marketing efforts. Furthermore, the real-time inventory tracking has been a revelation for the business, allowing them to see exactly when an item is running out and prepare to replace it. This has improved their inventory management and reduced the risk of stockouts, enhancing customer satisfaction.

Impact #1

The adoption of GetSwift’s eCommerce + Delivery Tech has brought significant operational benefits to Brake Bread. The bakery now has a better understanding of their business data, allowing them to set and track sales goals effectively. They can see real-time performance numbers on products and days of the week, enabling them to allocate marketing resources more efficiently. The platform also offers features like promotions, discount codes, and email reminders, enhancing their marketing efforts. Furthermore, the real-time inventory tracking has been a revelation for the business, allowing them to see exactly when an item is running out and prepare to replace it. This has improved their inventory management and reduced the risk of stockouts, enhancing customer satisfaction.

Benefit #1	Delivery subscribers increased from 300 to 900, a 200% increase
Benefit #2	Delivery as a percentage of business increased from 25% to 90%
Benefit #3	Average basket size per order increased from $12 to nearly $16, a 33% increase

Benefit #1

Delivery subscribers increased from 300 to 900, a 200% increase

Benefit #2

Delivery as a percentage of business increased from 25% to 90%

Benefit #3

Average basket size per order increased from $12 to nearly $16, a 33% increase

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Overview

Minnesota Bakery “Brake Bread” Boosts Average Basket Size by 50% with IoT

Operational Impact

Quantitative Benefit