Qlik Case Studies META saves pizza chain US$500,000 through menu rationalisation

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	META saves pizza chain US$500,000 through menu rationalisation Qlik

META saves pizza chain US$500,000 through menu rationalisation

Qlik

Technology Category	Analytics & Modeling - Big Data Analytics Analytics & Modeling - Data-as-a-Service
Applicable Industries	Food & Beverage
Applicable Functions	Sales & Marketing
Services	Data Science Services
Challenge	META, a data consultancy created by Kinetic, aimed to build highly visual applications to sell data consultancy services and bring together disparate data sets for customers to gain competitive advantage. The company wanted to convert customers’ own data into actionable business insight. The challenge was to build innovative and highly visual applications to sell data consultancy services to third parties with a fast time to market. META needed a solution that bridged the gap between traditional business intelligence (BI) solutions and standalone office productivity applications. Previously, this was achieved at Kinetic using spreadsheet software, IBM Cognos, and manual processes. META needed a flexible, scalable, and agile BI solution to simplify multiple data sets and do the heavy lifting of aggregating data from multiple sources. Read More
About Customer	Kinetic, the world’s largest planner and buyer of out-of-home media, created META in 2010 as an international data consultancy. As part of WPP—one of the world’s largest media and communications services companies—META helps its clients realise the value of the data they generate through everyday business practices. META delivers services and products that convert a client’s own data into actionable business insight. The company is based in the United Kingdom and operates in the media industry. It serves various functions including executive, finance, operations, research & development, and sales. Read More
Solution	META deployed QlikView as a platform on which to develop applications to meet customer needs for enhanced consumer insight. The QlikView Business Discovery platform fitted the specification well. It’s created for the business user who wants to take control of internal data on a self-service basis. QlikView impressed META in terms of its performance, overall competitiveness, and fast time to market. With QlikView, new and graphical applications are easily built and adapted at the user level with the analysis and insights presented in near real time to support faster decision making. In addition to the powerful analytical capabilities of QlikView, META wanted to optimise the visualisation functionality to produce engaging, compelling, easy-to-use applications. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Analytics & Modeling - Data-as-a-Service

Applicable Industries

Food & Beverage

Applicable Functions

Sales & Marketing

Services

Data Science Services

Challenge

META, a data consultancy created by Kinetic, aimed to build highly visual applications to sell data consultancy services and bring together disparate data sets for customers to gain competitive advantage. The company wanted to convert customers’ own data into actionable business insight. The challenge was to build innovative and highly visual applications to sell data consultancy services to third parties with a fast time to market. META needed a solution that bridged the gap between traditional business intelligence (BI) solutions and standalone office productivity applications. Previously, this was achieved at Kinetic using spreadsheet software, IBM Cognos, and manual processes. META needed a flexible, scalable, and agile BI solution to simplify multiple data sets and do the heavy lifting of aggregating data from multiple sources.

About Customer

Kinetic, the world’s largest planner and buyer of out-of-home media, created META in 2010 as an international data consultancy. As part of WPP—one of the world’s largest media and communications services companies—META helps its clients realise the value of the data they generate through everyday business practices. META delivers services and products that convert a client’s own data into actionable business insight. The company is based in the United Kingdom and operates in the media industry. It serves various functions including executive, finance, operations, research & development, and sales.

Solution

META deployed QlikView as a platform on which to develop applications to meet customer needs for enhanced consumer insight. The QlikView Business Discovery platform fitted the specification well. It’s created for the business user who wants to take control of internal data on a self-service basis. QlikView impressed META in terms of its performance, overall competitiveness, and fast time to market. With QlikView, new and graphical applications are easily built and adapted at the user level with the analysis and insights presented in near real time to support faster decision making. In addition to the powerful analytical capabilities of QlikView, META wanted to optimise the visualisation functionality to produce engaging, compelling, easy-to-use applications.

Impact #1	META was able to improve the raw data and offer limitless opportunities for cross analysis of key metrics. This offered immediate insight into the internal workings of the customer’s business.
Impact #2	META is already meeting its strategic targets as part of the WPP family by creating new sources of revenue. META applications using QlikView drill deep into a customer’s raw financial data, identifying the locations and partners that are providing the largest share of revenue, highest costs, and fastest growth.
Impact #3	META wants to continue development of new applications using QlikView to identify new streams of revenue for external customers and drive more consultancy fee income.

Impact #1

META was able to improve the raw data and offer limitless opportunities for cross analysis of key metrics. This offered immediate insight into the internal workings of the customer’s business.

Impact #2

META is already meeting its strategic targets as part of the WPP family by creating new sources of revenue. META applications using QlikView drill deep into a customer’s raw financial data, identifying the locations and partners that are providing the largest share of revenue, highest costs, and fastest growth.

Impact #3

META wants to continue development of new applications using QlikView to identify new streams of revenue for external customers and drive more consultancy fee income.

Benefit #1	The solution delivered a complete analysis of around 57 million transaction records, consolidated from 35 separate data sources.
Benefit #2	Two developers took just 10 working days from receipt of the data to build the due diligence tool.
Benefit #3	When it acquired the pizza chain, the equity fund was able to achieve US$500,000 in savings through menu rationalisation alone. About 300 items could be discontinued without affecting sales or profit.

Benefit #1

The solution delivered a complete analysis of around 57 million transaction records, consolidated from 35 separate data sources.

Benefit #2

Two developers took just 10 working days from receipt of the data to build the due diligence tool.

Benefit #3

When it acquired the pizza chain, the equity fund was able to achieve US$500,000 in savings through menu rationalisation alone. About 300 items could be discontinued without affecting sales or profit.

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Overview

META saves pizza chain US$500,000 through menu rationalisation

Operational Impact

Quantitative Benefit