Menemsha Group Transforms its GTM Strategy with Mindtickle accounting for 95% of licensing revenue

Menemsha Group became experts on the Mindtickle platform, and within months, the company completely overhauled their go-to-market strategy with the solution, training hundreds of reps at a time rather than a few dozen at most. The business has evolved from one-off workshops to a fully-transformed SaaS model that provides onboarding, training, and ongoing enablement. Using technology to deliver Fisher’s recruiting IP content and provide tools like conversation intelligence and coaching, Menemsha Group enables companies to track rep engagement and how knowledge is being applied in the field—packaged up in one efficient program. Beyond delivering onboarding and enablement content, Fisher and his team have implemented conversation intelligence and coaching into their client services to further improve and certify sellers’ knowledge and performance. Clients have better insight into what’s happening on sales calls so they can tie results to training, identify gaps, then provide more impactful coaching to every individual. Not only does this offer more benefit to clients, it’s also created new revenue streams for Menemsha Group.