Fivetran Case Studies Memrise Enhances Online Learning Experience with Fivetran

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	Memrise Enhances Online Learning Experience with Fivetran Fivetran

Memrise Enhances Online Learning Experience with Fivetran

Fivetran

Technology Category	Infrastructure as a Service (IaaS) - Cloud Databases Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Education
Applicable Functions	Sales & Marketing
Services	Cloud Planning, Design & Implementation Services Training
Challenge	Memrise, a language learning app used by over 50 million people worldwide, faced a significant challenge in identifying gaps in customer engagement. Despite having a robust cloud-based platform and a commitment to data analytics, the small data team was overwhelmed with coding, manually building data pipelines, and fixing broken APIs. As the customer base grew, the need for a more focused approach to analytics became increasingly critical. The team needed a solution that would allow them to spend less time on technical issues and more time on analyzing data to improve the user experience and drive business growth. Read More
About Customer	Founded in 2010, Memrise is a language learning app that offers a fun and effective alternative to traditional learning methods. The app, which is used by more than 50 million people in 189 countries, features courses developed by expert linguists. Users can access these courses via desktop browsers or smartphone apps. The content includes thousands of video clips of people speaking in their native language. Memrise operates on a 'freemium' business model, offering free access to basic content and charging for premium features. Read More
Solution	Memrise chose Fivetran to connect their MySQL RDS databases in Amazon Web Services to Google BigQuery. This allowed the team to ingest more transactional data sources, such as Stripe and various online ad services for marketing campaigns. Google Data Studio was used for data analysis and visualizations. Event-related data from the core product database, which records how users interact with each stage of an online course, was deemed particularly important. By combining this event data with core customer, product, and content data, the team could identify when the learning journey faltered and pinpoint parts of the course with higher-than-average drop-offs. Fivetran connectors also helped the marketing, platform, and product teams assess their performance and track customer ratings, reviews, and complaints. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Databases

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Education

Applicable Functions

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

Training

Challenge

Memrise, a language learning app used by over 50 million people worldwide, faced a significant challenge in identifying gaps in customer engagement. Despite having a robust cloud-based platform and a commitment to data analytics, the small data team was overwhelmed with coding, manually building data pipelines, and fixing broken APIs. As the customer base grew, the need for a more focused approach to analytics became increasingly critical. The team needed a solution that would allow them to spend less time on technical issues and more time on analyzing data to improve the user experience and drive business growth.

About Customer

Founded in 2010, Memrise is a language learning app that offers a fun and effective alternative to traditional learning methods. The app, which is used by more than 50 million people in 189 countries, features courses developed by expert linguists. Users can access these courses via desktop browsers or smartphone apps. The content includes thousands of video clips of people speaking in their native language. Memrise operates on a 'freemium' business model, offering free access to basic content and charging for premium features.

Solution

Memrise chose Fivetran to connect their MySQL RDS databases in Amazon Web Services to Google BigQuery. This allowed the team to ingest more transactional data sources, such as Stripe and various online ad services for marketing campaigns. Google Data Studio was used for data analysis and visualizations. Event-related data from the core product database, which records how users interact with each stage of an online course, was deemed particularly important. By combining this event data with core customer, product, and content data, the team could identify when the learning journey faltered and pinpoint parts of the course with higher-than-average drop-offs. Fivetran connectors also helped the marketing, platform, and product teams assess their performance and track customer ratings, reviews, and complaints.

Impact #1	With Fivetran, Memrise has been able to deliver continuous application improvements. The company can now proactively respond to insights surfaced via BigQuery, with metrics attached to everything from course content to transactions. This empowers the business with the insights needed to drive continuous improvement and growth. The ability to monitor conversion rates when users hit the paywall has become critical to the business. Fivetran connectors also help the team measure campaign effectiveness and assess their own performance. Additionally, tracking customer ratings, reviews, and complaints has allowed the team to quickly identify and address issues.

Impact #1

With Fivetran, Memrise has been able to deliver continuous application improvements. The company can now proactively respond to insights surfaced via BigQuery, with metrics attached to everything from course content to transactions. This empowers the business with the insights needed to drive continuous improvement and growth. The ability to monitor conversion rates when users hit the paywall has become critical to the business. Fivetran connectors also help the team measure campaign effectiveness and assess their own performance. Additionally, tracking customer ratings, reviews, and complaints has allowed the team to quickly identify and address issues.

Benefit #1	Fivetran enabled deeper insights into user behavior, driving product improvements
Benefit #2	Memrise can now analyze conversion rates when people hit the paywall, making their 'freemium' business model possible
Benefit #3	Tracking campaign success data from Apple Search Ads ensures a higher return on investment

Benefit #1

Fivetran enabled deeper insights into user behavior, driving product improvements

Benefit #2

Memrise can now analyze conversion rates when people hit the paywall, making their 'freemium' business model possible

Benefit #3

Tracking campaign success data from Apple Search Ads ensures a higher return on investment

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Overview

Memrise Enhances Online Learning Experience with Fivetran

Operational Impact

Quantitative Benefit