Case Studies Meeting Seasonal Needs
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Meeting Seasonal Needs

Functional Applications - Fleet Management Systems (FMS)
Functional Applications - Remote Monitoring & Control Systems
Consumer Goods
Retail
Warehouse & Inventory Management
Logistics & Transportation
Fleet Management
Inventory Management
Warehouse Automation
System Integration
Selecting the ideal fleet of lift trucks can be a challenging task for any company, especially for businesses with seasonal demands. PartyLite Gifts Inc. faced an equipment selection quandary due to seasonal demand fluctuation. During the holiday season, PartyLite often sees a peak in business, but it relies on maximum uptime from its lift truck fleet to move products and prepare orders for shipping all year round. The challenge was to handle seasonal demand fluctuation for PartyLite’s products efficiently while minimizing costs for lift trucks that are needed only during peak demand times.
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Since 1973, PartyLite has created at-home business opportunities for entrepreneurs with high-quality home products and accents, including candles, home fragrance, candle warmers, and more. PartyLite’s distribution center in Carol Stream, Ill., relies on a fleet of 20 Raymond® lift trucks — including turret trucks, orderpickers, counterbalanced lift trucks, and pallet trucks — to support business demands in North America. The company has a significant presence in the consumer goods and retail industry, focusing on providing high-quality products and maintaining efficient distribution operations.
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To better handle seasonal demand fluctuation for PartyLite’s products, representatives from Associated recommended a customized usage program for the lift truck fleet. The usage program gives PartyLite the option to choose when to activate certain lift trucks, based on material handling demands, making the lift truck fleet extremely adaptable to changing demands. The collaboration between PartyLite and Associated created a solution that helps PartyLite meet its customers’ demands while minimizing costs for lift trucks that are needed only during peak demand times. Additionally, the Raymond usage program solution allows PartyLite the flexibility to optimize their fleet selection based on seasonal needs and enables Raymond service technicians to perform scheduled maintenance services when the equipment is not in use, limiting any unplanned downtime for the equipment.
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The customized usage program allows PartyLite to activate lift trucks based on material handling demands, making the fleet adaptable to changing demands.
The solution helps PartyLite meet customer demands while minimizing costs for lift trucks needed only during peak times.
Scheduled maintenance services are performed when the equipment is not in use, limiting unplanned downtime.
PartyLite relies on a fleet of 20 Raymond® lift trucks to support business demands.
The usage program helps minimize costs for lift trucks needed only during peak demand times.
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