Case Studies
Medical Device and Products Manufacturer Builds on its 278-Percent ROI on MarketView™, Achieving Even Greater Growth and Unexpected Benefits
Overview
Analytics & Modeling - Data Mining Analytics & Modeling - Predictive Analytics Functional Applications - Enterprise Resource Planning Systems (ERP) | |
Healthcare & Hospitals Life Sciences | |
Product Research & Development Sales & Marketing | |
Data Science Services System Integration | |
Operational Impact
The site-of-care information provided by MarketView has been instrumental in understanding reimbursement implications and building trend lines for future action plans. | |
The data from MarketView now feeds into the manufacturer’s product development and marketing plans, enabling it to calculate market share within categories and identify areas for improvement. | |
MarketView has allowed the company to give sales reps feedback on specific acute hospitals representing untapped opportunities, boosting morale and productivity. | |
Quantitative Benefit
Achieved a 278-percent return on investment (ROI) on MarketView™. | |
Achieved a 50 percent growth in the first year for the key product category. | |
Added a net-new region with four reps, with potential for more in the second half of the year. | |