Case Studies MediaV Gears Up for China’s Rocketing Online Ad Growth Using the Aerospike Real-Time NoSQL Database

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	MediaV Gears Up for China’s Rocketing Online Ad Growth Using the Aerospike Real-Time NoSQL Database

MediaV Gears Up for China’s Rocketing Online Ad Growth Using the Aerospike Real-Time NoSQL Database

Technology Category	Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Exchange & Integration Infrastructure as a Service (IaaS) - Cloud Databases
Applicable Industries	Software
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Data Science Services System Integration
Challenge	MediaV faced the challenge of scaling its ad bidding and serving platform to meet the rapidly growing demands of China's online advertising market. The company needed a reliable, high-performance database solution capable of handling billions of user profiles and ensuring real-time responses within milliseconds. Additionally, MediaV required a system that could support high query per second (QPS) capacity, fast and consistent reads and writes, massive data storage, scalability, and robustness. Cross data center replication was also crucial due to MediaV's multiple data centers. After evaluating several NoSQL database management systems, MediaV found that none met all their requirements, leading them to develop their own data storage and management system based on an open-source NoSQL solution. However, they eventually discovered Aerospike and decided to evaluate it. Read More
About Customer	MediaV is a leading provider of performance-based Internet marketing in China. The company offers an ad bidding and serving platform with intelligent behavioral and contextual targeting technologies for advertisers, publishers, and ad agencies. MediaV's platform helps publishers improve traffic monetization and enables advertisers to achieve higher returns on their marketing campaigns. The company's core product, the Ambition engine, powers real-time ad bidding and serves as the foundation for a series of products, including Juxiao (self-service demand-side platform and ad network platform), Jupin (performance agency trading desk), and Juhe (data management platform). MediaV's innovative solutions and commitment to excellence have positioned it at the forefront of China's rapidly growing online advertising market. Read More
Solution	MediaV chose Aerospike's real-time NoSQL database to power its Ambition ad bidding and serving system. Aerospike's database provided the necessary performance, scalability, and reliability to meet MediaV's requirements. The database demonstrated sub-millisecond latency and the ability to process queries consistently within 5 milliseconds. Aerospike's fault-tolerant, shared-nothing architecture ensured redundancy and 100% availability. The database's cross data center replication, implemented as a star topology, synchronized data across all of MediaV's data centers, bringing data closer to customers and ensuring business continuity. MediaV deployed Aerospike clusters on servers with dual-core CPUs and several 512 GB solid-state drives, achieving 100,000 QPS per node with the potential to scale up to more than 500,000 QPS per node in the future. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Application Infrastructure & Middleware - Data Exchange & Integration

Infrastructure as a Service (IaaS) - Cloud Databases

Applicable Industries

Software

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Data Science Services

System Integration

Challenge

MediaV faced the challenge of scaling its ad bidding and serving platform to meet the rapidly growing demands of China's online advertising market. The company needed a reliable, high-performance database solution capable of handling billions of user profiles and ensuring real-time responses within milliseconds. Additionally, MediaV required a system that could support high query per second (QPS) capacity, fast and consistent reads and writes, massive data storage, scalability, and robustness. Cross data center replication was also crucial due to MediaV's multiple data centers. After evaluating several NoSQL database management systems, MediaV found that none met all their requirements, leading them to develop their own data storage and management system based on an open-source NoSQL solution. However, they eventually discovered Aerospike and decided to evaluate it.

About Customer

MediaV is a leading provider of performance-based Internet marketing in China. The company offers an ad bidding and serving platform with intelligent behavioral and contextual targeting technologies for advertisers, publishers, and ad agencies. MediaV's platform helps publishers improve traffic monetization and enables advertisers to achieve higher returns on their marketing campaigns. The company's core product, the Ambition engine, powers real-time ad bidding and serves as the foundation for a series of products, including Juxiao (self-service demand-side platform and ad network platform), Jupin (performance agency trading desk), and Juhe (data management platform). MediaV's innovative solutions and commitment to excellence have positioned it at the forefront of China's rapidly growing online advertising market.

Solution

MediaV chose Aerospike's real-time NoSQL database to power its Ambition ad bidding and serving system. Aerospike's database provided the necessary performance, scalability, and reliability to meet MediaV's requirements. The database demonstrated sub-millisecond latency and the ability to process queries consistently within 5 milliseconds. Aerospike's fault-tolerant, shared-nothing architecture ensured redundancy and 100% availability. The database's cross data center replication, implemented as a star topology, synchronized data across all of MediaV's data centers, bringing data closer to customers and ensuring business continuity. MediaV deployed Aerospike clusters on servers with dual-core CPUs and several 512 GB solid-state drives, achieving 100,000 QPS per node with the potential to scale up to more than 500,000 QPS per node in the future.

Impact #1	Aerospike's database provided sub-millisecond latency, ensuring real-time responses for MediaV's ad bidding and serving system.
Impact #2	The database's fault-tolerant, shared-nothing architecture ensured redundancy and 100% availability, enhancing system reliability.
Impact #3	Cross data center replication synchronized data across all of MediaV's data centers, bringing data closer to customers and ensuring business continuity.

Impact #1

Aerospike's database provided sub-millisecond latency, ensuring real-time responses for MediaV's ad bidding and serving system.

Impact #2

The database's fault-tolerant, shared-nothing architecture ensured redundancy and 100% availability, enhancing system reliability.

Impact #3

Cross data center replication synchronized data across all of MediaV's data centers, bringing data closer to customers and ensuring business continuity.

Benefit #1	China’s online advertising market is expected to grow from 51.2 billion yuan ($8.22 billion) in 2011 to 187.3 billion yuan ($30.08 billion) in 2015.
Benefit #2	Aerospike's database provided 100,000 QPS per node, with the ability to scale up to more than 500,000 QPS per node.

Benefit #1

China’s online advertising market is expected to grow from 51.2 billion yuan ($8.22 billion) in 2011 to 187.3 billion yuan ($30.08 billion) in 2015.

Benefit #2

Aerospike's database provided 100,000 QPS per node, with the ability to scale up to more than 500,000 QPS per node.

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Overview

MediaV Gears Up for China’s Rocketing Online Ad Growth Using the Aerospike Real-Time NoSQL Database

Operational Impact

Quantitative Benefit