Adverity Case Studies Media Agency Reduces Time Spent on Creating Reports by 40%

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	Media Agency Reduces Time Spent on Creating Reports by 40% Adverity

Media Agency Reduces Time Spent on Creating Reports by 40%

Adverity

Technology Category	Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions	Sales & Marketing
Services	Data Science Services
Challenge	Hotspex’s Media Ad-Ops team faced a challenge when it came to collecting campaign performance data from various ad platforms. Most of these were extracted manually, and used for different reports. It was time consuming and impacted the team's ability to focus its attention where it mattered most – identifying insights and optimizing media investment. Read More
About Customer	Hotspex Media is one the fastest growing programmatic trading desks in Canada, specializing in strategic media planning, buying, and unified ad reporting. The media agency is part of the Hostpex group, recently voted among the top most innovative insights consultancies according to GRIT. Read More
Solution	Hotspex Media started using Adverity’s platform as a unified reporting solution, extracting and unifying advertising data on a daily basis, to provide their clients with cross-channel reports and up-to-date reporting. With a new view on data, the Ad-Ops team is now able to quickly spot trends and identify high performing campaigns, leading to greater insights and improved client satisfaction. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Applicable Functions

Sales & Marketing

Services

Data Science Services

Challenge

Hotspex’s Media Ad-Ops team faced a challenge when it came to collecting campaign performance data from various ad platforms. Most of these were extracted manually, and used for different reports. It was time consuming and impacted the team's ability to focus its attention where it mattered most – identifying insights and optimizing media investment.

About Customer

Hotspex Media is one the fastest growing programmatic trading desks in Canada, specializing in strategic media planning, buying, and unified ad reporting. The media agency is part of the Hostpex group, recently voted among the top most innovative insights consultancies according to GRIT.

Solution

Hotspex Media started using Adverity’s platform as a unified reporting solution, extracting and unifying advertising data on a daily basis, to provide their clients with cross-channel reports and up-to-date reporting. With a new view on data, the Ad-Ops team is now able to quickly spot trends and identify high performing campaigns, leading to greater insights and improved client satisfaction.

Impact #1	The ETL process is now seamless and helps the team to reinvest time in providing insights
Impact #2	The platform provided flawless error-handling and logs for greater confidence in data
Impact #3	Metrics are now unified across platforms and the team has achieved cross-platform alignment

Impact #1

The ETL process is now seamless and helps the team to reinvest time in providing insights

Impact #2

The platform provided flawless error-handling and logs for greater confidence in data

Impact #3

Metrics are now unified across platforms and the team has achieved cross-platform alignment

Benefit #1	Time spent on creating reports has been reduced by 40%

Benefit #1

Time spent on creating reports has been reduced by 40%

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Overview

Media Agency Reduces Time Spent on Creating Reports by 40%

Operational Impact

Quantitative Benefit