Brandfolder
Case Studies
McLaren Racing Enhances Marketing Operations with Smartsheet and Brandfolder
Overview
McLaren Racing Enhances Marketing Operations with Smartsheet and BrandfolderBrandfolder |
Analytics & Modeling - Machine Learning Functional Applications - Enterprise Asset Management Systems (EAM) | |
Automotive Equipment & Machinery | |
Logistics & Transportation Sales & Marketing | |
Time Sensitive Networking Track & Trace of Assets | |
Operational Impact
The implementation of Smartsheet and Brandfolder has brought significant operational benefits to McLaren Racing. The automation of the show car booking process has reduced processing time and improved coordination and communication. The marketing team now gets immediate notifications about booking requests and upcoming events, enabling them to stay updated on the status of each item. The use of AI and machine learning in managing digital assets has made race images available within minutes, allowing the marketing team, partners, and media to quickly engage with McLaren’s nine million Instagram followers. The migration of archival footage into Brandfolder has given these assets a second life, making them easily searchable and discoverable. The unified tool has also enabled the team to run smoother events and marketing campaigns. Looking ahead, McLaren plans to further optimize Smartsheet in marketing and bring more of its processes into the Smartsheet ecosystem. | |
Quantitative Benefit
7x faster distribution of race day footage and assets, with proper tags for searchability | |
90TB of footage migrated and made discoverable through centralized asset storage | |
800 brand assets tracked in real-time for major marketing campaign and car launch | |