Brandfolder Case Studies McLaren Racing Accelerates Content Delivery with Smartsheet and Brandfolder

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	McLaren Racing Accelerates Content Delivery with Smartsheet and Brandfolder Brandfolder

McLaren Racing Accelerates Content Delivery with Smartsheet and Brandfolder

Brandfolder

Technology Category	Analytics & Modeling - Computer Vision Software Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Transportation
Applicable Functions	Logistics & Transportation Sales & Marketing
Use Cases	Real-Time Location System (RTLS) Smart Collateral Management
Services	System Integration
Challenge	McLaren Racing, a renowned name in the Formula 1 racing industry, faced a significant challenge in managing and delivering race day content to its fans and partners. With racing cars reaching speeds of up to 350 km/h, thousands of pictures are taken at each event to capture key moments. The content team at McLaren Racing was tasked with uploading, cataloguing, and distributing this footage from each race. However, all asset management tasks were manual, slowing down marketing operations and affecting partner initiatives. The manual process of reviewing, sorting, and uploading images into partner folders for specific stakeholders would sometimes take several days. The challenge was further compounded by the massive size of McLaren's image archives. Read More
About Customer	McLaren Racing is a world-renowned racing team, known for its participation in high-speed Formula 1 races. The organization is committed to providing its fans with captivating images and footage from each race, allowing them to relive key moments and maintain their excitement even after the engines cool down. McLaren Racing works with over 50 partners across four racing series, and its operations are spread worldwide. The organization falls under the mid-market category, with a size ranging from 200 to 1999 employees. It operates in the live entertainment, travel, and hospitality industry. Read More
Solution	To overcome this challenge, McLaren Racing partnered with Smartsheet to implement Brandfolder, a digital asset management platform. This platform offered a centralized solution to accelerate content delivery to more than 50 partners across four racing series. Brandfolder uses artificial intelligence-based image recognition techniques, which allows for more efficient content tagging. As a result, assets are grouped and labelled faster, enabling partners to access them quickly and share them wherever needed. The AI-based automation also helps McLaren Racing's content team save hours of work each week. The marketing team members use Brandfolder as a source of truth for content, capturing images on their phones and uploading and sharing them with the rest of their team in real time. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Computer Vision Software

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Transportation

Applicable Functions

Logistics & Transportation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Smart Collateral Management

Services

System Integration

Challenge

McLaren Racing, a renowned name in the Formula 1 racing industry, faced a significant challenge in managing and delivering race day content to its fans and partners. With racing cars reaching speeds of up to 350 km/h, thousands of pictures are taken at each event to capture key moments. The content team at McLaren Racing was tasked with uploading, cataloguing, and distributing this footage from each race. However, all asset management tasks were manual, slowing down marketing operations and affecting partner initiatives. The manual process of reviewing, sorting, and uploading images into partner folders for specific stakeholders would sometimes take several days. The challenge was further compounded by the massive size of McLaren's image archives.

About Customer

McLaren Racing is a world-renowned racing team, known for its participation in high-speed Formula 1 races. The organization is committed to providing its fans with captivating images and footage from each race, allowing them to relive key moments and maintain their excitement even after the engines cool down. McLaren Racing works with over 50 partners across four racing series, and its operations are spread worldwide. The organization falls under the mid-market category, with a size ranging from 200 to 1999 employees. It operates in the live entertainment, travel, and hospitality industry.

Solution

To overcome this challenge, McLaren Racing partnered with Smartsheet to implement Brandfolder, a digital asset management platform. This platform offered a centralized solution to accelerate content delivery to more than 50 partners across four racing series. Brandfolder uses artificial intelligence-based image recognition techniques, which allows for more efficient content tagging. As a result, assets are grouped and labelled faster, enabling partners to access them quickly and share them wherever needed. The AI-based automation also helps McLaren Racing's content team save hours of work each week. The marketing team members use Brandfolder as a source of truth for content, capturing images on their phones and uploading and sharing them with the rest of their team in real time.

Impact #1	The implementation of Brandfolder has entirely transformed McLaren's day-to-day operations. By upgrading to a digital asset management system, McLaren's management has gained unprecedented visibility into their content lifecycle. The new system has not only improved team alignment and partner empowerment but also provided valuable management insights. Moreover, it has enabled McLaren to keep up with the expectations of their fans, who are the most critical stakeholders. The readily available content keeps all stakeholders aligned and empowers them to act independently, unlocking faster outcomes and enhancing fan engagement.

Impact #1

The implementation of Brandfolder has entirely transformed McLaren's day-to-day operations. By upgrading to a digital asset management system, McLaren's management has gained unprecedented visibility into their content lifecycle. The new system has not only improved team alignment and partner empowerment but also provided valuable management insights. Moreover, it has enabled McLaren to keep up with the expectations of their fans, who are the most critical stakeholders. The readily available content keeps all stakeholders aligned and empowers them to act independently, unlocking faster outcomes and enhancing fan engagement.

Benefit #1	More than 50 partners gain access to race footage as quickly as possible
Benefit #2	90+ terabytes of data moved from manual storage to digital asset management platform
Benefit #3	Significant reduction in time spent on manual asset management tasks

Benefit #1

More than 50 partners gain access to race footage as quickly as possible

Benefit #2

90+ terabytes of data moved from manual storage to digital asset management platform

Benefit #3

Significant reduction in time spent on manual asset management tasks

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Overview

McLaren Racing Accelerates Content Delivery with Smartsheet and Brandfolder

Operational Impact

Quantitative Benefit