Appier Case Studies Maximizing Online Revenue with Targeted Coupons: A Case Study of 99 Ranch

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	Maximizing Online Revenue with Targeted Coupons: A Case Study of 99 Ranch Appier

Maximizing Online Revenue with Targeted Coupons: A Case Study of 99 Ranch

Appier

Technology Category	Sensors - GPS
Applicable Industries	E-Commerce Retail
Applicable Functions	Logistics & Transportation Procurement
Use Cases	Last Mile Delivery Retail Store Automation
Services	Cloud Planning, Design & Implementation Services
Challenge	99 Ranch, the leading Asian supermarket chain in the U.S., was facing challenges in optimizing its online store’s performance in the highly competitive online grocery market. The company had launched its online shop in 2019, allowing customers to do their grocery shopping at their convenience. However, like most e-commerce websites, the challenge was getting visitors to add items to their carts and complete their checkout. The company was also grappling with the issue of how to effectively use coupons to incentivize shopping. The conventional coupon delivery systems were not yielding the desired results, as they were not targeted and were being presented to all shoppers, including those who would have made purchases regardless. Read More
About Customer	99 Ranch is the leading Asian supermarket chain in the U.S., established in 1984. The brand was founded to fill a gap in the market of Asian grocery staples, including vegetables, fruits, spices, and other condiments. It has since expanded from its first location in California to 54 stores across 10 states. To serve a growing demand across the US, 99 Ranch launched an online store as well as a mobile app for grocery delivery. The company has a size of between 6000-7000 employees. Read More
Solution	To address these challenges, 99 Ranch partnered with Appier to leverage the AI-powered conversion optimization cloud, AiDeal. The solution was designed to adopt a more targeted approach to coupon marketing. Unlike traditional coupon delivery systems, AiDeal only presents coupons to hesitant shoppers, thereby saving on the coupon budget and maximizing revenue. The company worked closely with Appier’s campaign management team to devise a strategy to incentivize hesitant shoppers to shop more and check out. The strategy that proved successful was a time-limited 20% off discount for orders that were USD120 or more. The incentive of a 20% discount coupled with the urgency of a 30-minute time limit prompted shoppers to actually check out with more in their shopping carts. Read More Log in to view content
Contents

Technology Category

Sensors - GPS

Applicable Industries

E-Commerce

Retail

Applicable Functions

Logistics & Transportation

Procurement

Use Cases

Last Mile Delivery

Retail Store Automation

Services

Cloud Planning, Design & Implementation Services

Challenge

99 Ranch, the leading Asian supermarket chain in the U.S., was facing challenges in optimizing its online store’s performance in the highly competitive online grocery market. The company had launched its online shop in 2019, allowing customers to do their grocery shopping at their convenience. However, like most e-commerce websites, the challenge was getting visitors to add items to their carts and complete their checkout. The company was also grappling with the issue of how to effectively use coupons to incentivize shopping. The conventional coupon delivery systems were not yielding the desired results, as they were not targeted and were being presented to all shoppers, including those who would have made purchases regardless.

About Customer

99 Ranch is the leading Asian supermarket chain in the U.S., established in 1984. The brand was founded to fill a gap in the market of Asian grocery staples, including vegetables, fruits, spices, and other condiments. It has since expanded from its first location in California to 54 stores across 10 states. To serve a growing demand across the US, 99 Ranch launched an online store as well as a mobile app for grocery delivery. The company has a size of between 6000-7000 employees.

Solution

To address these challenges, 99 Ranch partnered with Appier to leverage the AI-powered conversion optimization cloud, AiDeal. The solution was designed to adopt a more targeted approach to coupon marketing. Unlike traditional coupon delivery systems, AiDeal only presents coupons to hesitant shoppers, thereby saving on the coupon budget and maximizing revenue. The company worked closely with Appier’s campaign management team to devise a strategy to incentivize hesitant shoppers to shop more and check out. The strategy that proved successful was a time-limited 20% off discount for orders that were USD120 or more. The incentive of a 20% discount coupled with the urgency of a 30-minute time limit prompted shoppers to actually check out with more in their shopping carts.

Impact #1	The implementation of AiDeal led to a significant improvement in 99 Ranch's online store’s performance. The AI-powered solution enabled the company to adopt a more targeted approach to coupon marketing, presenting coupons only to hesitant shoppers. This not only saved on the coupon budget but also maximized revenue. The collaboration between human marketers and AI in devising a successful strategy led to incentivizing hesitant shoppers to shop more and check out. The time-limited discount strategy prompted shoppers to check out with more in their shopping carts, thereby increasing the average order value.

Impact #1

The implementation of AiDeal led to a significant improvement in 99 Ranch's online store’s performance. The AI-powered solution enabled the company to adopt a more targeted approach to coupon marketing, presenting coupons only to hesitant shoppers. This not only saved on the coupon budget but also maximized revenue. The collaboration between human marketers and AI in devising a successful strategy led to incentivizing hesitant shoppers to shop more and check out. The time-limited discount strategy prompted shoppers to check out with more in their shopping carts, thereby increasing the average order value.

Benefit #1	29% increase in conversions
Benefit #2	6% increase in average order value
Benefit #3	55% of total onsite revenue was accounted for by AiDeal and its AI-powered coupon delivery strategy

Benefit #1

29% increase in conversions

Benefit #2

6% increase in average order value

Benefit #3

55% of total onsite revenue was accounted for by AiDeal and its AI-powered coupon delivery strategy

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Overview

Maximizing Online Revenue with Targeted Coupons: A Case Study of 99 Ranch

Operational Impact

Quantitative Benefit