NETSCOUT Case Studies Maximize Premium Video on Demand Revenues

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	Maximize Premium Video on Demand Revenues NETSCOUT

Maximize Premium Video on Demand Revenues

NETSCOUT

Technology Category	Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries	Telecommunications
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Quality Analytics Real-Time Location System (RTLS)
Services	System Integration Testing & Certification
Challenge	The MSO was facing a challenge with their Video on Demand (VoD) system. An error occurred with the movie poster server that delivers information to the set-top box. Subscribers would select a preferred title and receive something else, causing them to abandon the movie within the first few minutes of the rental. The MSO lacked direct visibility into the VoD experience from a subscriber’s point-of-view and wanted to understand why so many VoD views were abandoned within the first few minutes of purchase. VoD delivery is a complex, multi-step process. A typical user’s journey includes connecting, authenticating and finally accessing the chosen content. Behind the scenes, thousands of packets are passed between multiple servers and during these exchanges, any number of issues can occur. Read More
About Customer	The customer is a Tier 1 North American multiple system operator (MSO) that offers over 30,000 Video on Demand (VoD) titles each month. The most valuable of these are the pay titles, especially new releases. With multi-day viewing and high-definition options available, a new release can earn several million dollars, in just the first three days. The MSO is committed to ensuring the best possible experience for its customers and has deployed the nGeniusONE® Service Assurance solution to gain an end-to-end view of its VoD services. Read More
Solution	The MSO deployed the nGeniusONE® Service Assurance solution to gain an end-to-end view of its VoD services. After a recent load of new releases into the VoD system, the MSO received alerts from nGeniusONE about an abnormal increase in short duration views. With nearly 40% of VoD viewing expected within the first three days of a title’s release, the operations team had to act quickly to take advantage of the uptake window. Within a few short hours, the nGeniusONE solution enabled technicians to discover a skipped entry in the movie poster display database as the cause of the short duration views and abandoned content. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - Data Exchange & Integration

Applicable Industries

Telecommunications

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Quality Analytics

Real-Time Location System (RTLS)

Services

System Integration

Testing & Certification

Challenge

The MSO was facing a challenge with their Video on Demand (VoD) system. An error occurred with the movie poster server that delivers information to the set-top box. Subscribers would select a preferred title and receive something else, causing them to abandon the movie within the first few minutes of the rental. The MSO lacked direct visibility into the VoD experience from a subscriber’s point-of-view and wanted to understand why so many VoD views were abandoned within the first few minutes of purchase. VoD delivery is a complex, multi-step process. A typical user’s journey includes connecting, authenticating and finally accessing the chosen content. Behind the scenes, thousands of packets are passed between multiple servers and during these exchanges, any number of issues can occur.

About Customer

The customer is a Tier 1 North American multiple system operator (MSO) that offers over 30,000 Video on Demand (VoD) titles each month. The most valuable of these are the pay titles, especially new releases. With multi-day viewing and high-definition options available, a new release can earn several million dollars, in just the first three days. The MSO is committed to ensuring the best possible experience for its customers and has deployed the nGeniusONE® Service Assurance solution to gain an end-to-end view of its VoD services.

Solution

The MSO deployed the nGeniusONE® Service Assurance solution to gain an end-to-end view of its VoD services. After a recent load of new releases into the VoD system, the MSO received alerts from nGeniusONE about an abnormal increase in short duration views. With nearly 40% of VoD viewing expected within the first three days of a title’s release, the operations team had to act quickly to take advantage of the uptake window. Within a few short hours, the nGeniusONE solution enabled technicians to discover a skipped entry in the movie poster display database as the cause of the short duration views and abandoned content.

Impact #1	The problem was caught quickly, saving the MSO from lost revenue for unwatched/ mismatched content.
Impact #2	The MSO was able to rule out content delivery network (CDN) congestion, leading them to take a closer look at the servers involved in the release process.
Impact #3	The proactive alarming capabilities of the nGeniusONE solution alerted the MSO of the library issue, long before the first trouble ticket.

Impact #1

The problem was caught quickly, saving the MSO from lost revenue for unwatched/ mismatched content.

Impact #2

The MSO was able to rule out content delivery network (CDN) congestion, leading them to take a closer look at the servers involved in the release process.

Impact #3

The proactive alarming capabilities of the nGeniusONE solution alerted the MSO of the library issue, long before the first trouble ticket.

Benefit #1	40% of VoD revenue is generated within the first 3 days of release. The nGeniusONE solution helped protect this potential revenue from VoD releases.

Benefit #1

40% of VoD revenue is generated within the first 3 days of release. The nGeniusONE solution helped protect this potential revenue from VoD releases.

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Overview

Maximize Premium Video on Demand Revenues

Operational Impact

Quantitative Benefit