ShipHawk Case Studies Maxima Racing Oils Case Study

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	Maxima Racing Oils Case Study ShipHawk

Maxima Racing Oils Case Study

ShipHawk

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP) Functional Applications - Warehouse Management Systems (WMS)
Applicable Industries	Chemicals
Applicable Functions	Logistics & Transportation Warehouse & Inventory Management
Use Cases	Inventory Management Supply Chain Visibility
Services	System Integration
Challenge	Maxima Racing Oils, a renowned brand in the power sports racing industry, was grappling with warehouse management and inventory visibility issues due to its legacy ERP and paper-based spreadsheets. The company's sales surged during the COVID-19 pandemic, exacerbating these issues and highlighting the need for more modern ERP and WMS solutions. Maxima's operation was riddled with pain points, including the inability to generate reports without the system freezing, lack of visibility into raw material stock levels, stock committed, and stock allocated, and no live correlation of raw material inventory needed for a work order to produce finished goods. Other issues included the lack of automatic creation of bills of lading (BOLs) and the error-prone, human-based system of cycling through the oldest inventory first for both raw materials and finished goods. Read More
About Customer	Maxima Racing Oils is a highly sought-after brand in the power sports racing industry. The company was established in 1979 and is based in Southern California. It operates seven warehouses and specializes in the formulation, development, manufacturing, and distribution of high-performance engine oils, suspension fluids, coolants, care products, and accessories for the sport and racing communities. Maxima's products are recognized for their quality and performance, making the brand a favorite among power sports racing enthusiasts. Read More
Solution	To address its warehouse and visibility issues, Maxima upgraded to NetSuite and implemented the ShipHawk WMS simultaneously. The company's management sought complete visibility into warehouse operations, including available warehouse space, rack availability, picker activity, and item outflow, and aimed to automate all associated administrative functions. Maxima's new ERP and WMS solution provided the visibility it lacked and automated transactions that drive and trigger other transactions. The company now has full visibility into the shipment and warehouse fulfillment process flows. Staff can create item fulfillments stored against sales orders, which are then turned into a shipped pallet or parcel shipment. This makes it easy to see how to allocate goods to meet customer priorities. The solution also simplifies the onboarding of new and temporary seasonal workers. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Functional Applications - Warehouse Management Systems (WMS)

Applicable Industries

Chemicals

Applicable Functions

Logistics & Transportation

Warehouse & Inventory Management

Use Cases

Inventory Management

Supply Chain Visibility

Services

System Integration

Challenge

Maxima Racing Oils, a renowned brand in the power sports racing industry, was grappling with warehouse management and inventory visibility issues due to its legacy ERP and paper-based spreadsheets. The company's sales surged during the COVID-19 pandemic, exacerbating these issues and highlighting the need for more modern ERP and WMS solutions. Maxima's operation was riddled with pain points, including the inability to generate reports without the system freezing, lack of visibility into raw material stock levels, stock committed, and stock allocated, and no live correlation of raw material inventory needed for a work order to produce finished goods. Other issues included the lack of automatic creation of bills of lading (BOLs) and the error-prone, human-based system of cycling through the oldest inventory first for both raw materials and finished goods.

About Customer

Maxima Racing Oils is a highly sought-after brand in the power sports racing industry. The company was established in 1979 and is based in Southern California. It operates seven warehouses and specializes in the formulation, development, manufacturing, and distribution of high-performance engine oils, suspension fluids, coolants, care products, and accessories for the sport and racing communities. Maxima's products are recognized for their quality and performance, making the brand a favorite among power sports racing enthusiasts.

Solution

To address its warehouse and visibility issues, Maxima upgraded to NetSuite and implemented the ShipHawk WMS simultaneously. The company's management sought complete visibility into warehouse operations, including available warehouse space, rack availability, picker activity, and item outflow, and aimed to automate all associated administrative functions. Maxima's new ERP and WMS solution provided the visibility it lacked and automated transactions that drive and trigger other transactions. The company now has full visibility into the shipment and warehouse fulfillment process flows. Staff can create item fulfillments stored against sales orders, which are then turned into a shipped pallet or parcel shipment. This makes it easy to see how to allocate goods to meet customer priorities. The solution also simplifies the onboarding of new and temporary seasonal workers.

Impact #1	Maxima now has automated transactions that drive and trigger other transactions, providing full visibility into the shipment and warehouse fulfillment process flows.
Impact #2	The company can now easily see how to allocate goods to meet customer priorities, making the onboarding of new and temporary seasonal workers easier.
Impact #3	Documented workflows and bills of material are created for the oil blends and packaging goods for finished goods, identifying associated labor for each bill of material.

Impact #1

Maxima now has automated transactions that drive and trigger other transactions, providing full visibility into the shipment and warehouse fulfillment process flows.

Impact #2

The company can now easily see how to allocate goods to meet customer priorities, making the onboarding of new and temporary seasonal workers easier.

Impact #3

Documented workflows and bills of material are created for the oil blends and packaging goods for finished goods, identifying associated labor for each bill of material.

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Overview

Maxima Racing Oils Case Study

Operational Impact