IBM Case Studies Masterpet: From speedboat to ocean liner: Masterpet finds smooth sailing on leadership’s maiden voyage

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	Masterpet: From speedboat to ocean liner: Masterpet finds smooth sailing on leadership’s maiden voyage IBM

Masterpet: From speedboat to ocean liner: Masterpet finds smooth sailing on leadership’s maiden voyage

IBM

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Consumer Goods
Applicable Functions	Human Resources
Challenge	Masterpet, a New Zealand-based pet food and supplies company, has experienced significant growth and expansion over the past decade. This growth has necessitated a shift in the company's business model, from a small, family-operated business to a larger, corporate-led entity. This transition has presented a number of challenges, particularly in terms of managing change within the organization. As Masterpet grew, it became clear that managing the change process was a leadership issue that needed to be addressed at each level of the organization. The company needed to maintain the agility and family-driven values that made the business a success, while driving the necessary corporate changes to deliver efficient and optimum business expansion opportunities. Read More
About Customer	Masterpet is a well-recognized name in pet food and supplies, with roots going back to 1954. The company's mantra is: 'Life's better with a pet, and we've never met a pet we didn't get.' Over the years, Masterpet has evolved from a small, family-owned business into a much larger, trans-Tasman business through local expansion and acquisition in Australia. It now forms part of the EBOS Group, one of the largest suppliers of international healthcare brands in the Australasian region. The company employs more than 230 people and operates in both New Zealand and Australia. Masterpet believes life is better with a pet, and the company provides the resources needed for people to take proper care of their pets. Read More
Solution	Masterpet used employee feedback from IBM Kenexa Best Workplaces to identify and strengthen leadership within the company, and improve overall employee engagement. The company developed a leadership training program that runs multiple years, with each employee in the organization who is responsible for leading people on some form of a two-year leadership tract. The program tackles topics relevant to issues that managers face in their roles. For the executive team, the program is more closely focused on identifying, retaining and engaging high performing employees, and growing personally as leaders. In terms of change management, the program is focused on aspects such as communicating a clear strategy and instilling confidence in the organization’s future. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Consumer Goods

Applicable Functions

Human Resources

Challenge

Masterpet, a New Zealand-based pet food and supplies company, has experienced significant growth and expansion over the past decade. This growth has necessitated a shift in the company's business model, from a small, family-operated business to a larger, corporate-led entity. This transition has presented a number of challenges, particularly in terms of managing change within the organization. As Masterpet grew, it became clear that managing the change process was a leadership issue that needed to be addressed at each level of the organization. The company needed to maintain the agility and family-driven values that made the business a success, while driving the necessary corporate changes to deliver efficient and optimum business expansion opportunities.

About Customer

Masterpet is a well-recognized name in pet food and supplies, with roots going back to 1954. The company's mantra is: 'Life's better with a pet, and we've never met a pet we didn't get.' Over the years, Masterpet has evolved from a small, family-owned business into a much larger, trans-Tasman business through local expansion and acquisition in Australia. It now forms part of the EBOS Group, one of the largest suppliers of international healthcare brands in the Australasian region. The company employs more than 230 people and operates in both New Zealand and Australia. Masterpet believes life is better with a pet, and the company provides the resources needed for people to take proper care of their pets.

Solution

Masterpet used employee feedback from IBM Kenexa Best Workplaces to identify and strengthen leadership within the company, and improve overall employee engagement. The company developed a leadership training program that runs multiple years, with each employee in the organization who is responsible for leading people on some form of a two-year leadership tract. The program tackles topics relevant to issues that managers face in their roles. For the executive team, the program is more closely focused on identifying, retaining and engaging high performing employees, and growing personally as leaders. In terms of change management, the program is focused on aspects such as communicating a clear strategy and instilling confidence in the organization’s future.

Impact #1	Managers now have the ability to lead their geographically dispersed teams, remaining connected and involved.
Impact #2	Programs help leaders transition to the next career level and provide a support network of peers.
Impact #3	Programs have a positive impact on employee engagement scores.

Impact #1

Managers now have the ability to lead their geographically dispersed teams, remaining connected and involved.

Impact #2

Programs help leaders transition to the next career level and provide a support network of peers.

Impact #3

Programs have a positive impact on employee engagement scores.

Benefit #1	The latest survey showing more than 50 percent of staff feeling fully engaged.

Benefit #1

The latest survey showing more than 50 percent of staff feeling fully engaged.

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Overview

Masterpet: From speedboat to ocean liner: Masterpet finds smooth sailing on leadership’s maiden voyage

Operational Impact

Quantitative Benefit