Blue Yonder Case Studies Mass Appeal

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	Mass Appeal Blue Yonder

Mass Appeal

Blue Yonder

Technology Category	Platform as a Service (PaaS) - Connectivity Platforms Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Food & Beverage Retail
Applicable Functions	Logistics & Transportation Procurement
Use Cases	Demand Planning & Forecasting Inventory Management Supply Chain Visibility
Services	Cloud Planning, Design & Implementation Services
Challenge	Massdiscounters, one of the largest value retailers in South Africa, is expanding its presence in sub-Saharan Africa, including Namibia, Botswana, Zambia, and Mozambique. As part of its aggressive corporate growth strategy, Massdiscounters recognized the need to re-evaluate its best-of-breed technology strategy. The company has recently added food to its merchandise array, leading to increased market share but also adding to the complexity of Massdiscounters’ supply chain model. To support this move, Massdiscounters has invested heavily in new physical infrastructure, including three large distribution centers. The company decided to move from a best-of-breed to a best-of-suite strategy, selecting JDA’s demand management, replenishment, and promotions optimization solutions. Read More
About Customer	Massdiscounters (Pty) Ltd. is one of the largest value retailers in South Africa, with a significant presence in sub-Saharan Africa, including Namibia, Botswana, Zambia, and Mozambique. The company operates under two formats — Game, a general merchandise retailer, and DionWired, an electronics and appliances specialty store. Recently, Massdiscounters has added food to its merchandise array, incorporating food sections into four Game stores under a new FoodCo brand. The company plans to replicate this new grocery format in about 15 Game stores per year. Read More
Solution	Massdiscounters formed a long-term relationship with JDA Software, implementing JDA’s demand management, replenishment, and promotions optimization solutions. The new solutions have shifted Massdiscounters' approach to demand management, allowing the planning team to understand demand at a granular level. This has created new power and responsibility for the planning team. The solutions provide more science around demand elasticity, which is particularly important for a retailer like Massdiscounters that is very high/low in its promotional planning. The successful rollout of the new JDA solutions was enabled by a rapid, streamlined deployment through JDA Cloud Services. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Food & Beverage

Retail

Applicable Functions

Logistics & Transportation

Procurement

Use Cases

Demand Planning & Forecasting

Inventory Management

Supply Chain Visibility

Services

Cloud Planning, Design & Implementation Services

Challenge

Massdiscounters, one of the largest value retailers in South Africa, is expanding its presence in sub-Saharan Africa, including Namibia, Botswana, Zambia, and Mozambique. As part of its aggressive corporate growth strategy, Massdiscounters recognized the need to re-evaluate its best-of-breed technology strategy. The company has recently added food to its merchandise array, leading to increased market share but also adding to the complexity of Massdiscounters’ supply chain model. To support this move, Massdiscounters has invested heavily in new physical infrastructure, including three large distribution centers. The company decided to move from a best-of-breed to a best-of-suite strategy, selecting JDA’s demand management, replenishment, and promotions optimization solutions.

About Customer

Massdiscounters (Pty) Ltd. is one of the largest value retailers in South Africa, with a significant presence in sub-Saharan Africa, including Namibia, Botswana, Zambia, and Mozambique. The company operates under two formats — Game, a general merchandise retailer, and DionWired, an electronics and appliances specialty store. Recently, Massdiscounters has added food to its merchandise array, incorporating food sections into four Game stores under a new FoodCo brand. The company plans to replicate this new grocery format in about 15 Game stores per year.

Solution

Massdiscounters formed a long-term relationship with JDA Software, implementing JDA’s demand management, replenishment, and promotions optimization solutions. The new solutions have shifted Massdiscounters' approach to demand management, allowing the planning team to understand demand at a granular level. This has created new power and responsibility for the planning team. The solutions provide more science around demand elasticity, which is particularly important for a retailer like Massdiscounters that is very high/low in its promotional planning. The successful rollout of the new JDA solutions was enabled by a rapid, streamlined deployment through JDA Cloud Services.

Impact #1	Improved in-stock availability
Impact #2	Expanded planners’ daily involvement with demand forecasts
Impact #3	Increased visibility into promotion-driven demand swings

Impact #1

Improved in-stock availability

Impact #2

Expanded planners’ daily involvement with demand forecasts

Impact #3

Increased visibility into promotion-driven demand swings

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Overview

Mass Appeal

Operational Impact