MoEngage
Case Studies
Mashreq Neo Enhances Debit Card Activation and Customer Experience Through Omnichannel Approach
Overview
Mashreq Neo Enhances Debit Card Activation and Customer Experience Through Omnichannel ApproachMoEngage |
Cybersecurity & Privacy - Intrusion Detection Robots - Wheeled Robots | |
Finance & Insurance Telecommunications | |
Sales & Marketing | |
Behavior & Emotion Tracking Usage-Based Insurance | |
Operational Impact
The shift in strategy and the use of MoEngage’s Customer Engagement Platform led to significant operational results for Mashreq Neo. The onboarding process was optimized for 23K customers with a conversation rate of 19% within 6 months, and leaky spots that were harming revenue goals were identified and plugged. The use of behavioral analytics led to a 16% boost in debit card activation and a 54% boost in consumption of Salaam Points. The team also recorded a 25% growth in Quick Remit transactions. The use of dynamic messaging led to a 50% increase in CTRs when push notifications were personalized based on customer behavior. Overall, the new strategy and tools helped Mashreq Neo to significantly improve their customer engagement and boost their mobile app adoption. | |
Quantitative Benefit
23K Customers onboarded in the last 3 months | |
9K Month-on-month increase in new customers on the mobile app | |
50% Increase in CTR using personalization and AI | |