Domo Case Studies Martinelli’s Unlocks Modern Business Insights with Domo

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	Martinelli’s Unlocks Modern Business Insights with Domo Domo

Martinelli’s Unlocks Modern Business Insights with Domo

Domo

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Consumer Goods
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS) Supply Chain Visibility
Services	Cloud Planning, Design & Implementation Services
Challenge	Before implementing Domo, Martinelli’s was struggling with a decades-old legacy ERP system and a spreadsheet-driven planning process. The company had very little insight into its business beyond its financial statements. Over the past ten years, Martinelli’s has digitally transformed operations by implementing new systems such as SAP S/4HANA, Workday Adaptive Planning, and ADP. While these systems helped the company generate more and better data, business users still found it difficult to access that data for driving decisions. Read More
About Customer	Martinelli’s is a company that has been bottling apple juice and cider since 1868. The company has a rich history and a strong commitment to quality, which has made their products a staple of celebrations, big and small. Recently, the company has made several investments in its information systems to enhance its ability to bring nature’s best to its customers. Today, the company relies on Domo to leverage the data it needs to reach new customers and drive efficiency. The company has 350 employees and has partnered with Moss Adams for the implementation of Domo's BI & Analytics product. Read More
Solution	Martinelli’s chose Domo as its BI solution due to its powerful capabilities and its ability to be implemented by a team as lean as Martinelli’s. Domo was the fastest-to-launch solution they evaluated that required the least amount of internal technical capabilities. Thanks to Domo, Martinelli’s was able to quickly connect all its data together in one platform, making it simple for business users to access data and build visualizations. For the sales department, Domo now provides unmatched visibility into their customers by making manufacturing, invoicing, and shipment data easy to access and visualize. In addition, Martinelli’s has used Domo to share data and insights with customers. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Consumer Goods

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Supply Chain Visibility

Services

Cloud Planning, Design & Implementation Services

Challenge

Before implementing Domo, Martinelli’s was struggling with a decades-old legacy ERP system and a spreadsheet-driven planning process. The company had very little insight into its business beyond its financial statements. Over the past ten years, Martinelli’s has digitally transformed operations by implementing new systems such as SAP S/4HANA, Workday Adaptive Planning, and ADP. While these systems helped the company generate more and better data, business users still found it difficult to access that data for driving decisions.

About Customer

Martinelli’s is a company that has been bottling apple juice and cider since 1868. The company has a rich history and a strong commitment to quality, which has made their products a staple of celebrations, big and small. Recently, the company has made several investments in its information systems to enhance its ability to bring nature’s best to its customers. Today, the company relies on Domo to leverage the data it needs to reach new customers and drive efficiency. The company has 350 employees and has partnered with Moss Adams for the implementation of Domo's BI & Analytics product.

Solution

Martinelli’s chose Domo as its BI solution due to its powerful capabilities and its ability to be implemented by a team as lean as Martinelli’s. Domo was the fastest-to-launch solution they evaluated that required the least amount of internal technical capabilities. Thanks to Domo, Martinelli’s was able to quickly connect all its data together in one platform, making it simple for business users to access data and build visualizations. For the sales department, Domo now provides unmatched visibility into their customers by making manufacturing, invoicing, and shipment data easy to access and visualize. In addition, Martinelli’s has used Domo to share data and insights with customers.

Impact #1	Martinelli’s was able to quickly connect all its data together in one platform, making it simple for business users to access data and build visualizations.
Impact #2	For the sales department, Domo now provides unmatched visibility into their customers by making manufacturing, invoicing, and shipment data easy to access and visualize.
Impact #3	Martinelli’s has used Domo to share data and insights with customers, which helps them align on future plans.

Impact #1

Martinelli’s was able to quickly connect all its data together in one platform, making it simple for business users to access data and build visualizations.

Impact #2

For the sales department, Domo now provides unmatched visibility into their customers by making manufacturing, invoicing, and shipment data easy to access and visualize.

Impact #3

Martinelli’s has used Domo to share data and insights with customers, which helps them align on future plans.

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Overview

Martinelli’s Unlocks Modern Business Insights with Domo

Operational Impact