Qlik Case Studies MarktSelect uses QlikView for market- oriented analysis

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	MarktSelect uses QlikView for market- oriented analysis Qlik

MarktSelect uses QlikView for market- oriented analysis

Qlik

Technology Category	Analytics & Modeling - Data-as-a-Service
Applicable Functions	Sales & Marketing
Use Cases	Predictive Quality Analytics Supply Chain Visibility
Services	Data Science Services
Challenge	MarktSelect, a leading database-marketing specialist in the Dutch business-to-business market, was facing several challenges. They needed to provide their customers with 'readable' up-to-date management information. They also needed to measure the results and enhance the effectiveness of their marketing and sales efforts. Another challenge was to make links between data from very diverse databases. During a visit to a large Direct Marketing exhibition in San Francisco, they noticed that needs were changing worldwide. Analysis and segmentation were becoming hot topics. They needed a flexible Business Intelligence (BI) analysis tool that would enable their customers to raise the effectiveness of their marketing and sales departments. Read More
About Customer	MarktSelect B.V. is an operating company of Graydon Holding N.V. It is a leading specialist in database-marketing in the Dutch business-to-business market. MarktSelect provides its customers with a balanced mix of expertise, tools, and support, enabling them to approach their target groups more effectively at lower costs and generate higher revenues. The company offers database services, call center activities, and analyses. MarktSelect's goal is to provide customers with 'readable' up-to-date management information, measure the results and enhance the effectiveness of marketing and sales efforts, and make links between data from very diverse databases. Read More
Solution	MarktSelect decided to implement QlikView, an analysis software from QlikTech. The application was up and running within three weeks. The most important aspect of the implementation was the visualization of information. QlikView stood out from the rest because it can make connections, unlike any other, between data from very diverse databases – from MarktSelect's own market-wide business database to the databases of their customers. QlikView does more than just generate clear information; it also switches seamlessly between the different databases that are in use. It’s easy to determine penetration levels and combine them with sales data and profit figures. QlikView constantly stimulates the development of new analyses, enabling the customer to make even better and faster decisions. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Data-as-a-Service

Applicable Functions

Sales & Marketing

Use Cases

Predictive Quality Analytics

Supply Chain Visibility

Services

Data Science Services

Challenge

MarktSelect, a leading database-marketing specialist in the Dutch business-to-business market, was facing several challenges. They needed to provide their customers with 'readable' up-to-date management information. They also needed to measure the results and enhance the effectiveness of their marketing and sales efforts. Another challenge was to make links between data from very diverse databases. During a visit to a large Direct Marketing exhibition in San Francisco, they noticed that needs were changing worldwide. Analysis and segmentation were becoming hot topics. They needed a flexible Business Intelligence (BI) analysis tool that would enable their customers to raise the effectiveness of their marketing and sales departments.

About Customer

MarktSelect B.V. is an operating company of Graydon Holding N.V. It is a leading specialist in database-marketing in the Dutch business-to-business market. MarktSelect provides its customers with a balanced mix of expertise, tools, and support, enabling them to approach their target groups more effectively at lower costs and generate higher revenues. The company offers database services, call center activities, and analyses. MarktSelect's goal is to provide customers with 'readable' up-to-date management information, measure the results and enhance the effectiveness of marketing and sales efforts, and make links between data from very diverse databases.

Solution

MarktSelect decided to implement QlikView, an analysis software from QlikTech. The application was up and running within three weeks. The most important aspect of the implementation was the visualization of information. QlikView stood out from the rest because it can make connections, unlike any other, between data from very diverse databases – from MarktSelect's own market-wide business database to the databases of their customers. QlikView does more than just generate clear information; it also switches seamlessly between the different databases that are in use. It’s easy to determine penetration levels and combine them with sales data and profit figures. QlikView constantly stimulates the development of new analyses, enabling the customer to make even better and faster decisions.

Impact #1	MarktSelect was able to measure the results of marketing and sales efforts
Impact #2	They were able to visualize market opportunities and enhance the effectiveness of marketing campaigns
Impact #3	QlikView stimulated the development of new analyses and helped draw up predictive scenarios

Impact #1

MarktSelect was able to measure the results of marketing and sales efforts

Impact #2

They were able to visualize market opportunities and enhance the effectiveness of marketing campaigns

Impact #3

QlikView stimulated the development of new analyses and helped draw up predictive scenarios

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Overview

MarktSelect uses QlikView for market- oriented analysis

Operational Impact