Case Studies MarketView™ Adds Clarity and Focus to Expansion Plans of One of the Nation’s Largest Health Care Systems

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	MarketView™ Adds Clarity and Focus to Expansion Plans of One of the Nation’s Largest Health Care Systems

MarketView™ Adds Clarity and Focus to Expansion Plans of One of the Nation’s Largest Health Care Systems

Technology Category	Analytics & Modeling - Data Mining Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries	Healthcare & Hospitals
Applicable Functions	Business Operation Sales & Marketing
Services	Data Science Services System Integration
Challenge	To maintain viability and grow, the health system sought to identify additional outpatient opportunities. To do this, it needed a clear picture of market activity to determine potential and degrees of risk. Read More
About Customer	North Shore-LIJ Health System, the 14th largest such system in the nation, is headquartered in Great Neck, NY. It delivers clinical care throughout the New York metropolitan area through 18 hospitals, three skilled nursing facilities, and nearly 400 regional ambulatory locations and physician practices. Read More
Solution	North Shore-LIJ engaged LexisNexis® and its MarketView™ solution. MarketView is based on billions of data points, matched and integrated from physician-level claims data and the Provider MasterFile™. It brings together multiple and disparate datasets and delivers insight into volume, splitting, and referral network activities. This approach enables users to focus on high-value targets and accurately assess and quantify opportunities for more strategic targeting. The LexisNexis® analysis began with three macro questions: Which physicians generate the greatest volume of services? How do referral networks impact physician practice volume? Which facilities receive referrals from specific physicians, and if not North Shore-LIJ facilities, then which? Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Data Mining

Analytics & Modeling - Predictive Analytics

Application Infrastructure & Middleware - Data Exchange & Integration

Applicable Industries

Healthcare & Hospitals

Applicable Functions

Business Operation

Sales & Marketing

Services

Data Science Services

System Integration

Challenge

To maintain viability and grow, the health system sought to identify additional outpatient opportunities. To do this, it needed a clear picture of market activity to determine potential and degrees of risk.

About Customer

North Shore-LIJ Health System, the 14th largest such system in the nation, is headquartered in Great Neck, NY. It delivers clinical care throughout the New York metropolitan area through 18 hospitals, three skilled nursing facilities, and nearly 400 regional ambulatory locations and physician practices.

Solution

North Shore-LIJ engaged LexisNexis® and its MarketView™ solution. MarketView is based on billions of data points, matched and integrated from physician-level claims data and the Provider MasterFile™. It brings together multiple and disparate datasets and delivers insight into volume, splitting, and referral network activities. This approach enables users to focus on high-value targets and accurately assess and quantify opportunities for more strategic targeting. The LexisNexis® analysis began with three macro questions: Which physicians generate the greatest volume of services? How do referral networks impact physician practice volume? Which facilities receive referrals from specific physicians, and if not North Shore-LIJ facilities, then which?

Impact #1	Understanding physician market activity was crucial in North-Shore-LIJ’s preparation for expanded access points.
Impact #2	The Business Development department utilized the data to fill in gaps in terms of both geography and services.
Impact #3	This enabled the health system to effectively target and recruit competitors that would provide the most value.

Impact #1

Understanding physician market activity was crucial in North-Shore-LIJ’s preparation for expanded access points.

Impact #2

The Business Development department utilized the data to fill in gaps in terms of both geography and services.

Impact #3

This enabled the health system to effectively target and recruit competitors that would provide the most value.

Benefit #1	North Shore-LIJ operates in a market of 10 million residents and 30,000 physicians.

Benefit #1

North Shore-LIJ operates in a market of 10 million residents and 30,000 physicians.

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Overview

MarketView™ Adds Clarity and Focus to Expansion Plans of One of the Nation’s Largest Health Care Systems

Operational Impact

Quantitative Benefit