Case Studies
MarketShare Leverages Altiscale Data Cloud for Enhanced Marketing Analytics
Overview
Analytics & Modeling - Big Data Analytics Analytics & Modeling - Predictive Analytics Infrastructure as a Service (IaaS) - Cloud Computing | |
Finance & Insurance Pharmaceuticals Retail | |
Business Operation Product Research & Development Sales & Marketing | |
Cloud Planning, Design & Implementation Services Data Science Services System Integration | |
Operational Impact
Performance and availability at a reasonable cost – MarketShare’s customers require immediate answers to constantly changing questions, which MarketShare can deliver via Altiscale’s non-stop, elastic Hadoop operations. Altiscale’s predictable pricing model lets MarketShare more effectively manage their cost of service delivery. | |
Increased competitive edge by using the latest technologies in the Hadoop ecosystem – Altiscale enables MarketShare to stay on the cutting edge with advanced technologies in a production environment, without the overhead associated with maintaining an on-prem solution. | |
Operational stability enables MarketShare’s internal resources to be focused on analytic insights – MarketShare’s analytics team can focus their energies on data modeling and not systems administration work. | |
Quantitative Benefit
Cost savings due to more efficient resource consumption. | |
Reduced service costs compared to the previous Hadoop infrastructure provider. | |