C5i Case Studies Market profile to set strategic direction and develop market-level tactical plans

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	Market profile to set strategic direction and develop market-level tactical plans C5i

Market profile to set strategic direction and develop market-level tactical plans

C5i

Technology Category	Analytics & Modeling - Data-as-a-Service
Applicable Functions	Sales & Marketing
Services	Data Science Services
Challenge	The client, a leader in the international movie industry, had recently expanded its chain of movie theaters in the United States. The US corporate marketing team needed comprehensive profiles of 11 key markets to set strategic directions and develop market-level tactical plans. Local operators also needed fact-based profiles of their current and potential customers, as well as the breadth of competitive entertainment opportunities their customers could choose from. Due to tight budgets, all information was drawn from publicly available sources. Read More
About Customer	The client is an international media and entertainment company that is a leader in the movie industry. They have recently expanded their chain of movie theaters in the United States. The company's US corporate marketing team is in need of comprehensive profiles of 11 key markets to set strategic directions and develop market-level tactical plans. The local operators of the company also require fact-based profiles of their current and potential customers, as well as the breadth of competitive entertainment opportunities their customers could choose from. Read More
Solution	Blueocean Market Intelligence’s experienced secondary research team identified high-quality sources that could be leveraged across all markets. In addition, local sources were identified that drilled deep into the unique consumer profiles and entertainment opportunities available in each local market. The team conducted a broad analysis and synthesized the vast amount of information that was harvested to provide concise market-level reports. The reports included population profiles of residents in and around the properties, entertainment choices available in the area, a profile of competitors, and a profile of seasonal events which routinely took place in the target neighborhoods. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Data-as-a-Service

Applicable Functions

Sales & Marketing

Services

Data Science Services

Challenge

The client, a leader in the international movie industry, had recently expanded its chain of movie theaters in the United States. The US corporate marketing team needed comprehensive profiles of 11 key markets to set strategic directions and develop market-level tactical plans. Local operators also needed fact-based profiles of their current and potential customers, as well as the breadth of competitive entertainment opportunities their customers could choose from. Due to tight budgets, all information was drawn from publicly available sources.

About Customer

The client is an international media and entertainment company that is a leader in the movie industry. They have recently expanded their chain of movie theaters in the United States. The company's US corporate marketing team is in need of comprehensive profiles of 11 key markets to set strategic directions and develop market-level tactical plans. The local operators of the company also require fact-based profiles of their current and potential customers, as well as the breadth of competitive entertainment opportunities their customers could choose from.

Solution

Blueocean Market Intelligence’s experienced secondary research team identified high-quality sources that could be leveraged across all markets. In addition, local sources were identified that drilled deep into the unique consumer profiles and entertainment opportunities available in each local market. The team conducted a broad analysis and synthesized the vast amount of information that was harvested to provide concise market-level reports. The reports included population profiles of residents in and around the properties, entertainment choices available in the area, a profile of competitors, and a profile of seasonal events which routinely took place in the target neighborhoods.

Impact #1	The comprehensive market analysis provided a targeted blueprint for both national and local marketing programs.
Impact #2	Each assessment included tactical recommendations for marketing promotions that would attract new patrons and increase the frequency and loyalty of existing customers.

Impact #1

The comprehensive market analysis provided a targeted blueprint for both national and local marketing programs.

Impact #2

Each assessment included tactical recommendations for marketing promotions that would attract new patrons and increase the frequency and loyalty of existing customers.

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Overview

Market profile to set strategic direction and develop market-level tactical plans

Operational Impact