Resco Case Studies Market-leading precision machinery manufacturer increases sales data quality with Mobile CRM

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	Market-leading precision machinery manufacturer increases sales data quality with Mobile CRM Resco

Market-leading precision machinery manufacturer increases sales data quality with Mobile CRM

Resco

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Aerospace Automotive Electronics
Applicable Functions	Sales & Marketing
Use Cases	Remote Asset Management
Services	System Integration
Challenge	ANCA uses Microsoft Dynamics CRM to manage and monitor their global sales process, primarily opportunities, contacts, and accounts. With sales staff all over Australia, Asia, the U.S. and Europe, the CRM system is the obvious link that connects them with headquarters. However, sales representatives do not reside in permanent offices. They spend their time mostly on the road. That meant finding time to access the CRM was difficult and resulted in data often not being up-to-date. Therefore, the company’s back office couldn’t rely on CRM to get an accurate outlook on current and future business. Read More
About Customer	Australian Numerical Controls and Automation Pty Ltd (ANCA) is the world’s leading manufacturer of tool grinders and computerized numerical control (CNC) systems. Throughout its 40+ year history, the company has developed and delivered exceptional precision machinery and software to customers within manufacturing, automotive, electronics, aerospace, woodworking, medical, and numerous other industries. Founded in 1974 in Melbourne, ANCA employs over 1000 people globally. Of those, 400 are located at the Bayswater North facility headquarters in 7 adjoining factories. Outside of Australia, the company has offices in the UK, Germany, Japan, China, Thailand, Brazil, Mexico, India, Taiwan, and the USA, which are supported by a worldwide network of sales representatives and agents. Read More
Solution	ANCA needed a means of allowing the sales reps an easy way to manage their CRM data. Means that factored in their ever-changing working environment. After testing several other mobile CRM solutions as well, ANCA picked Resco Mobile CRM as the one that best suited their needs. Today, the company’s sales team, travelling on a daily basis to keep personal contact with prospects and customers, has an easy and efficient way to keep the CRM updated – via the Resco app installed on their iPhones/Android phones and iPads. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Aerospace

Automotive

Electronics

Applicable Functions

Sales & Marketing

Use Cases

Remote Asset Management

Services

System Integration

Challenge

ANCA uses Microsoft Dynamics CRM to manage and monitor their global sales process, primarily opportunities, contacts, and accounts. With sales staff all over Australia, Asia, the U.S. and Europe, the CRM system is the obvious link that connects them with headquarters. However, sales representatives do not reside in permanent offices. They spend their time mostly on the road. That meant finding time to access the CRM was difficult and resulted in data often not being up-to-date. Therefore, the company’s back office couldn’t rely on CRM to get an accurate outlook on current and future business.

About Customer

Australian Numerical Controls and Automation Pty Ltd (ANCA) is the world’s leading manufacturer of tool grinders and computerized numerical control (CNC) systems. Throughout its 40+ year history, the company has developed and delivered exceptional precision machinery and software to customers within manufacturing, automotive, electronics, aerospace, woodworking, medical, and numerous other industries. Founded in 1974 in Melbourne, ANCA employs over 1000 people globally. Of those, 400 are located at the Bayswater North facility headquarters in 7 adjoining factories. Outside of Australia, the company has offices in the UK, Germany, Japan, China, Thailand, Brazil, Mexico, India, Taiwan, and the USA, which are supported by a worldwide network of sales representatives and agents.

Solution

ANCA needed a means of allowing the sales reps an easy way to manage their CRM data. Means that factored in their ever-changing working environment. After testing several other mobile CRM solutions as well, ANCA picked Resco Mobile CRM as the one that best suited their needs. Today, the company’s sales team, travelling on a daily basis to keep personal contact with prospects and customers, has an easy and efficient way to keep the CRM updated – via the Resco app installed on their iPhones/Android phones and iPads.

Impact #1	Increased CRM data accuracy
Impact #2	Reducing administration time in blocks
Impact #3	Rock-solid performance

Impact #1

Increased CRM data accuracy

Impact #2

Reducing administration time in blocks

Impact #3

Rock-solid performance

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Overview

Market-leading precision machinery manufacturer increases sales data quality with Mobile CRM

Operational Impact