Infobip
Case Studies
Marham: Enhancing Patient-Doctor Connectivity in Pakistan with Voice and SMS
Overview
Marham: Enhancing Patient-Doctor Connectivity in Pakistan with Voice and SMSInfobip |
Networks & Connectivity - 5G Platform as a Service (PaaS) - Application Development Platforms | |
Healthcare & Hospitals Transportation | |
Logistics & Transportation | |
Last Mile Delivery Speech Recognition | |
System Integration | |
Operational Impact
The implementation of Voice and SMS through Infobip led to a significant increase in Marham’s brand recognition and trust. Patients could now receive information and reminders through calls, which doubled the number of appointments. The failover system ensured timely delivery of necessary appointment information, leading to a 40-50% decrease in the number of complaints from patients and doctors. This improvement had a direct impact on revenue, with the number of people showing up to their scheduled appointments increasing from 52% to 55%. Now, using Infobip’s platform, Marham can address their ever-changing communication requirements. Due to the visible results and surge in patient trust and appointments, Marham is now considering integrating Infobip’s WhatsApp Business Platform and Number Masking API. | |
Quantitative Benefit
50% decrease in customer complaints | |
3% increase in revenue | |
2x increase in appointments | |