Qlik Case Studies MAPCO Express, Inc. Utilizes Qlikview to Understand Customer Behavior and Improve Business Processes

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	MAPCO Express, Inc. Utilizes Qlikview to Understand Customer Behavior and Improve Business Processes Qlik

MAPCO Express, Inc. Utilizes Qlikview to Understand Customer Behavior and Improve Business Processes

Qlik

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Retail
Services	Data Science Services
Challenge	MAPCO Express, Inc., a leading convenience store operator in the Southeast United States, was struggling with inaccurate reporting due to the use of Excel as its only reporting tool. The company had significant amounts of valuable data but lacked the ability to extract meaningful information from it. For instance, it was unable to track customer loyalty trends per store. The timeliness of the data was another issue, with reports taking weeks to aggregate, which hindered efficient business decision-making. MAPCO needed a single source of truth and the ability to see the underlying trends and patterns that led to discrepancies. Read More
About Customer	MAPCO Express, Inc. is a wholly-owned subsidiary of Delek US Holdings, Inc. Headquartered in Brentwood, Tennessee, MAPCO operates approximately 370 convenience stores in seven states under various brand names, including MAPCO Express®, MAPCO Mart®, East Coast®, Discount Food Mart™, Fast Food and Fuel™, Delta Express®, and Favorite Markets®. As one of the largest company-operated convenience store chains in the United States and a leading C-store operator in the Southeast, MAPCO's goal is to grow its store base and continue to develop its quick service restaurants, loyalty programs, and private label branded products. Customer satisfaction and loyalty are key drivers of this growth, and MAPCO places great emphasis on understanding customer trends and behaviors to best serve them. Read More
Solution	In October 2009, MAPCO deployed QlikView, a Business Discovery – user-driven Business Intelligence (BI) – platform to improve its reporting processes. The solution was deployed up and down the organization, with the primary users being a core group of mid-level management in operations and finance. These individuals are responsible for tracking customer and loyalty trends and margin reporting. QlikView has allowed MAPCO to track and understand customer behaviors on a very granular level. Its Loyalty Application gives users deep visibility into customer patterns. For example, MAPCO can now correlate buying behaviors with various customer characteristics, allowing it to track purchasing patterns and better serve its customers. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Retail

Services

Data Science Services

Challenge

MAPCO Express, Inc., a leading convenience store operator in the Southeast United States, was struggling with inaccurate reporting due to the use of Excel as its only reporting tool. The company had significant amounts of valuable data but lacked the ability to extract meaningful information from it. For instance, it was unable to track customer loyalty trends per store. The timeliness of the data was another issue, with reports taking weeks to aggregate, which hindered efficient business decision-making. MAPCO needed a single source of truth and the ability to see the underlying trends and patterns that led to discrepancies.

About Customer

MAPCO Express, Inc. is a wholly-owned subsidiary of Delek US Holdings, Inc. Headquartered in Brentwood, Tennessee, MAPCO operates approximately 370 convenience stores in seven states under various brand names, including MAPCO Express®, MAPCO Mart®, East Coast®, Discount Food Mart™, Fast Food and Fuel™, Delta Express®, and Favorite Markets®. As one of the largest company-operated convenience store chains in the United States and a leading C-store operator in the Southeast, MAPCO's goal is to grow its store base and continue to develop its quick service restaurants, loyalty programs, and private label branded products. Customer satisfaction and loyalty are key drivers of this growth, and MAPCO places great emphasis on understanding customer trends and behaviors to best serve them.

Solution

In October 2009, MAPCO deployed QlikView, a Business Discovery – user-driven Business Intelligence (BI) – platform to improve its reporting processes. The solution was deployed up and down the organization, with the primary users being a core group of mid-level management in operations and finance. These individuals are responsible for tracking customer and loyalty trends and margin reporting. QlikView has allowed MAPCO to track and understand customer behaviors on a very granular level. Its Loyalty Application gives users deep visibility into customer patterns. For example, MAPCO can now correlate buying behaviors with various customer characteristics, allowing it to track purchasing patterns and better serve its customers.

Impact #1	QlikView has enabled MAPCO to track and understand customer behaviors on a very granular level.
Impact #2	The insights gained from QlikView have allowed MAPCO to identify particular customers, understand what is important to them, and provide them with a pleasant buying experience with desired products and an inviting environment.
Impact #3	QlikView has also allowed MAPCO to identify and understand the effectiveness of specific marketing campaigns, while assessing whether or not certain products brought value to its customers.

Impact #1

QlikView has enabled MAPCO to track and understand customer behaviors on a very granular level.

Impact #2

The insights gained from QlikView have allowed MAPCO to identify particular customers, understand what is important to them, and provide them with a pleasant buying experience with desired products and an inviting environment.

Impact #3

QlikView has also allowed MAPCO to identify and understand the effectiveness of specific marketing campaigns, while assessing whether or not certain products brought value to its customers.

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Overview

MAPCO Express, Inc. Utilizes Qlikview to Understand Customer Behavior and Improve Business Processes

Operational Impact