Case Studies
Mapbox Boosts Conversion Rates by 30% with Gem’s SOBO Feature
Overview
Platform as a Service (PaaS) - Application Development Platforms Sensors - GPS | |
Buildings Telecommunications | |
Procurement | |
Supply Chain Visibility Time Sensitive Networking | |
Operational Impact
The implementation of Gem’s features significantly improved Mapbox’s recruitment process. The company was able to organize talent so that recruiters in all service areas had visibility into, and access to, them. This prevented candidates from falling through the cracks just because they were not the perfect fit for an open role. The use of Gem’s Activity Feed and set-and-forget emails helped to humanize the recruitment process and made talent feel heard and respected. The company was able to work more efficiently and prepare for anticipated growth. The success with a three-person team was made possible through Gem, and as the recruiting function grows, Gem will remain as important as ever. | |
Quantitative Benefit
Mapbox saw a 30% conversion rate with Gem’s SOBO feature, which was 21% higher than the industry average. | |
Mapbox achieved an 82% open rate, 51% reply rate, and 33% interested rate for a niche role through SOBO. | |
Approximately 70% of the candidates reached out to with SOBO made it onsite. | |