Qlik Case Studies Manufacturer increases sales conversion rates with BI solution

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	Manufacturer increases sales conversion rates with BI solution Qlik

Manufacturer increases sales conversion rates with BI solution

Qlik

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Construction & Infrastructure
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Quality Analytics Real-Time Location System (RTLS)
Services	Software Design & Engineering Services System Integration
Challenge	Tulikivi Corporation, the world’s largest manufacturer of heat-retaining fireplaces, adopted a new, product group-based strategy. In line with the new strategy, the company wanted to analyse business information more efficiently. Previously, meetings dragged on while waiting for information, and in many cases the information received was not the information that was agreed on. Further challenges included slow reporting and software, which resulted in waiting for analyses. In the old days, it was a challenge to compile reports manually quickly enough. The software was too slow and they had to wait for analyses. Meetings dragged on and the reports that were produced did not always meet the actual need. Distribution of reports was another problem. Read More
About Customer	Tulikivi comprises the Tulikivi Corporation, which is a listed family enterprise, and its subsidiaries. Tulikivi is the world's largest manufacturer of heat-retaining fireplaces. Tulikivi and its customers value wellbeing, interior design and the benefits of bioenergy. Tulikivi's net sales are slightly under EUR 60 million, of which exports account for about half. Tulikivi employs approximately 500 people. The company operates in the manufacturing sector, specifically in the construction industry. Tulikivi has introduced QlikView applications to monitor sales and profitability, to chart customer potential and carry out cost centre reporting. The next aim is to expand the use of the software to acquisition, quality operations and environmental reporting. Read More
Solution	Tulikivi Corporation implemented QlikView version 9 alongside IBS ASW, Maestro and Lotus Notes. QlikView’s easy-to-use web interface solved the problem of report distribution. Another advantage of the web-based interface is that no separate installations are required for individual computers any more. Now Tulikivi has introduced QlikView applications to monitor sales and profitability, to chart customer potential and carry out cost centre reporting. The next aim is to expand the use of the software to acquisition, quality operations and environmental reporting. At present, Tulikivi has around 40 in-house users, and an additional 30 Tulikivi retailers use the software outside the company. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Construction & Infrastructure

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Quality Analytics

Real-Time Location System (RTLS)

Services

Software Design & Engineering Services

System Integration

Challenge

Tulikivi Corporation, the world’s largest manufacturer of heat-retaining fireplaces, adopted a new, product group-based strategy. In line with the new strategy, the company wanted to analyse business information more efficiently. Previously, meetings dragged on while waiting for information, and in many cases the information received was not the information that was agreed on. Further challenges included slow reporting and software, which resulted in waiting for analyses. In the old days, it was a challenge to compile reports manually quickly enough. The software was too slow and they had to wait for analyses. Meetings dragged on and the reports that were produced did not always meet the actual need. Distribution of reports was another problem.

About Customer

Tulikivi comprises the Tulikivi Corporation, which is a listed family enterprise, and its subsidiaries. Tulikivi is the world's largest manufacturer of heat-retaining fireplaces. Tulikivi and its customers value wellbeing, interior design and the benefits of bioenergy. Tulikivi's net sales are slightly under EUR 60 million, of which exports account for about half. Tulikivi employs approximately 500 people. The company operates in the manufacturing sector, specifically in the construction industry. Tulikivi has introduced QlikView applications to monitor sales and profitability, to chart customer potential and carry out cost centre reporting. The next aim is to expand the use of the software to acquisition, quality operations and environmental reporting.

Solution

Tulikivi Corporation implemented QlikView version 9 alongside IBS ASW, Maestro and Lotus Notes. QlikView’s easy-to-use web interface solved the problem of report distribution. Another advantage of the web-based interface is that no separate installations are required for individual computers any more. Now Tulikivi has introduced QlikView applications to monitor sales and profitability, to chart customer potential and carry out cost centre reporting. The next aim is to expand the use of the software to acquisition, quality operations and environmental reporting. At present, Tulikivi has around 40 in-house users, and an additional 30 Tulikivi retailers use the software outside the company.

Impact #1	QlikView has helped Tulikivi gain access to information that previously remained in the dark, and to gain completely new information on potential clients.
Impact #2	The software has brought significant improvements to the processing of data on potential customers, as well as response rates.
Impact #3	Analyses indicate that the company has succeeded in eliminating products with low profit margins from its range.

Impact #1

QlikView has helped Tulikivi gain access to information that previously remained in the dark, and to gain completely new information on potential clients.

Impact #2

The software has brought significant improvements to the processing of data on potential customers, as well as response rates.

Impact #3

Analyses indicate that the company has succeeded in eliminating products with low profit margins from its range.

Benefit #1	Development of the first QlikView application took less than a week.
Benefit #2	It only takes 15 minutes for new users to start using QlikView.

Benefit #1

Development of the first QlikView application took less than a week.

Benefit #2

It only takes 15 minutes for new users to start using QlikView.

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Overview

Manufacturer increases sales conversion rates with BI solution

Operational Impact

Quantitative Benefit