MoEngage Case Studies Mamikos Enhances Room Rental Bookings by 20% Leveraging MoEngage Analytics

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	Mamikos Enhances Room Rental Bookings by 20% Leveraging MoEngage Analytics MoEngage

Mamikos Enhances Room Rental Bookings by 20% Leveraging MoEngage Analytics

MoEngage

Technology Category	Cybersecurity & Privacy - Intrusion Detection Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Buildings Equipment & Machinery
Applicable Functions	Sales & Marketing
Use Cases	Behavior & Emotion Tracking Livestock Monitoring
Services	System Integration
Challenge	Mamikos, a popular room rental app in Indonesia, faced two significant challenges. Firstly, the company noticed that approximately 90% of its users abandoned their app or website after searching for a rental property without finalizing the bookings. Mamikos aimed to address this issue and motivate more users to complete bookings using their platform. They also wanted to understand the user behavior across different channel touchpoints (website and app) and if the users would switch between these channels while performing any action. Secondly, Mamikos was unable to incorporate user behavior feedback from their app and website into their marketing communication. Consequently, they were sending generic communication about the available property to its users. They aimed to transition to a more personalized approach to engage users. Read More
About Customer	Mamikos is Indonesia’s most popular room rental app, founded in 2015. The brand provides and manages accommodation with detailed information from various cities of Indonesia. Mamikos lists over 2 million rooms across 140 cities in Indonesia and has over 1 million app users. The brand offers authentic listings and ensures that users find the right room for themselves. They also have a team called ‘Mamicheckers’, who conduct a thorough examination of the rooms before renting them out. The brand has been offering long-stay room rental services to over 2 million users. Read More
Solution	To address these challenges, Mamikos sought a platform that could analyze user behavior at different stages, understand drop-offs across the user journey, and offer personalized communication based on user behavior for better engagement. They chose MoEngage platform as it provided analytics, engagement, and personalization in a single platform. Mamikos used MoEngage’s Open Analytics feature to integrate data from Google Data Studio and Mamikos App Analytics into one dashboard. This unified data was then classified between its touchpoints—Web and App, which helped them interpret user behavior on different channels and map them into user journeys using MoEngage’s Analytics Funnel. Mamikos also identified two stages in the user journey that showed significant drop-offs and used this data to revise its generic communication to a more relevant, personalized engagement strategy. They implemented an omnichannel marketing strategy and leveraged MoEngage’s Email Campaign, Push Notification for their app, Web Push for their website, and Connectors for social targeting. Read More Log in to view content
Contents

Technology Category

Cybersecurity & Privacy - Intrusion Detection

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Buildings

Equipment & Machinery

Applicable Functions

Sales & Marketing

Use Cases

Behavior & Emotion Tracking

Livestock Monitoring

Services

System Integration

Challenge

Mamikos, a popular room rental app in Indonesia, faced two significant challenges. Firstly, the company noticed that approximately 90% of its users abandoned their app or website after searching for a rental property without finalizing the bookings. Mamikos aimed to address this issue and motivate more users to complete bookings using their platform. They also wanted to understand the user behavior across different channel touchpoints (website and app) and if the users would switch between these channels while performing any action. Secondly, Mamikos was unable to incorporate user behavior feedback from their app and website into their marketing communication. Consequently, they were sending generic communication about the available property to its users. They aimed to transition to a more personalized approach to engage users.

About Customer

Mamikos is Indonesia’s most popular room rental app, founded in 2015. The brand provides and manages accommodation with detailed information from various cities of Indonesia. Mamikos lists over 2 million rooms across 140 cities in Indonesia and has over 1 million app users. The brand offers authentic listings and ensures that users find the right room for themselves. They also have a team called ‘Mamicheckers’, who conduct a thorough examination of the rooms before renting them out. The brand has been offering long-stay room rental services to over 2 million users.

Solution

To address these challenges, Mamikos sought a platform that could analyze user behavior at different stages, understand drop-offs across the user journey, and offer personalized communication based on user behavior for better engagement. They chose MoEngage platform as it provided analytics, engagement, and personalization in a single platform. Mamikos used MoEngage’s Open Analytics feature to integrate data from Google Data Studio and Mamikos App Analytics into one dashboard. This unified data was then classified between its touchpoints—Web and App, which helped them interpret user behavior on different channels and map them into user journeys using MoEngage’s Analytics Funnel. Mamikos also identified two stages in the user journey that showed significant drop-offs and used this data to revise its generic communication to a more relevant, personalized engagement strategy. They implemented an omnichannel marketing strategy and leveraged MoEngage’s Email Campaign, Push Notification for their app, Web Push for their website, and Connectors for social targeting.

Impact #1	The implementation of MoEngage's platform allowed Mamikos to gain actionable insights into user behavior, which led to a more personalized and effective engagement strategy. The brand was able to monitor funnel drop-offs and send real-time automated messages to users based on their event action. This proactive approach helped in reactivating users at the drop-off stages and engaging active users more effectively. Additionally, Mamikos utilized Connectors for retargeting users on their social media, scheduling personalized Facebook ads for users based on their search history within the app and website. This omnichannel marketing strategy not only improved user engagement but also significantly reduced user drop-offs in the booking funnel.

Impact #1

The implementation of MoEngage's platform allowed Mamikos to gain actionable insights into user behavior, which led to a more personalized and effective engagement strategy. The brand was able to monitor funnel drop-offs and send real-time automated messages to users based on their event action. This proactive approach helped in reactivating users at the drop-off stages and engaging active users more effectively. Additionally, Mamikos utilized Connectors for retargeting users on their social media, scheduling personalized Facebook ads for users based on their search history within the app and website. This omnichannel marketing strategy not only improved user engagement but also significantly reduced user drop-offs in the booking funnel.

Benefit #1	20% Boost in room rental bookings
Benefit #2	9% Increase in users moved from 'Room View' to 'Booking’ stages in the funnel
Benefit #3	30% Improvement in CTRs on conversion campaigns

Benefit #1

20% Boost in room rental bookings

Benefit #2

9% Increase in users moved from 'Room View' to 'Booking’ stages in the funnel

Benefit #3

30% Improvement in CTRs on conversion campaigns

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Overview

Mamikos Enhances Room Rental Bookings by 20% Leveraging MoEngage Analytics

Operational Impact

Quantitative Benefit