Fivetran Case Studies Malt's Data Team Leverages Fivetran for Efficient Data Engineering and Analysis

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	Malt's Data Team Leverages Fivetran for Efficient Data Engineering and Analysis Fivetran

Malt's Data Team Leverages Fivetran for Efficient Data Engineering and Analysis

Fivetran

Technology Category	Analytics & Modeling - Machine Learning Cybersecurity & Privacy - Security Compliance
Applicable Industries	Equipment & Machinery
Applicable Functions	Quality Assurance Sales & Marketing
Use Cases	Leasing Finance Automation Time Sensitive Networking
Services	Data Science Services
Challenge	Malt, an online freelancer marketplace, was facing challenges with its data ingestion process which was slowing down analysis. The existing custom-built ingestion framework lacked performance and reliability, and the company was spending too much time debugging data pipelines. The company's Head of Data, Olivier Girardot, was tasked with enabling a small analytics team to access insights and deliver maximum value to the business with fewer resources. The company needed a consistent, automated approach that could be run by two engineers. One of the main objectives was to analyze data from digital advertising to maximize advertising spend. Another challenge was regulatory compliance. Malt needed a solution that protected the personal information of freelancers when their data was moved to the data warehouse, ensuring it was kept within the European Union. Read More
About Customer	Malt is an online freelancer marketplace that connects 30,000 organizations with 250,000 freelancers across France, Spain, and Germany. It is a unique data-driven marketplace that leverages leading-edge technology to match skills to projects in an efficient, transparent, and compliant way for both parties. The scale-up has created a unique tech solution that ensures a compliant and seamless workflow management from the sourcing of the freelancers to the project payment. Malt's mission is to 'do more with less' and enable a small analytics team to access insights and deliver the maximum value to the business. Read More
Solution	Malt found its solution in Fivetran, a connector product that delivered the reliability and compliance needed. Fivetran transmits rather than stores the data, ensuring compliance with regulations. The growth in data volumes was higher than Malt anticipated, but with Fivetran connectors, they started to discover endless possibilities to connect more use cases. Besides analyzing the response from online advertising platforms, Malt started taking data from Mandrill, an email marketing tool, to track the most effective way to communicate with clients. Salesforce data is refreshed daily at 15-minute intervals to register and update the status of thousands of clients, ensuring profiles are always up to date. New data sources like MongoDB and GitHub are now available for analysis because Fivetran connectors make access quick and easy. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Machine Learning

Cybersecurity & Privacy - Security Compliance

Applicable Industries

Equipment & Machinery

Applicable Functions

Quality Assurance

Sales & Marketing

Use Cases

Leasing Finance Automation

Time Sensitive Networking

Services

Data Science Services

Challenge

Malt, an online freelancer marketplace, was facing challenges with its data ingestion process which was slowing down analysis. The existing custom-built ingestion framework lacked performance and reliability, and the company was spending too much time debugging data pipelines. The company's Head of Data, Olivier Girardot, was tasked with enabling a small analytics team to access insights and deliver maximum value to the business with fewer resources. The company needed a consistent, automated approach that could be run by two engineers. One of the main objectives was to analyze data from digital advertising to maximize advertising spend. Another challenge was regulatory compliance. Malt needed a solution that protected the personal information of freelancers when their data was moved to the data warehouse, ensuring it was kept within the European Union.

About Customer

Malt is an online freelancer marketplace that connects 30,000 organizations with 250,000 freelancers across France, Spain, and Germany. It is a unique data-driven marketplace that leverages leading-edge technology to match skills to projects in an efficient, transparent, and compliant way for both parties. The scale-up has created a unique tech solution that ensures a compliant and seamless workflow management from the sourcing of the freelancers to the project payment. Malt's mission is to 'do more with less' and enable a small analytics team to access insights and deliver the maximum value to the business.

Solution

Malt found its solution in Fivetran, a connector product that delivered the reliability and compliance needed. Fivetran transmits rather than stores the data, ensuring compliance with regulations. The growth in data volumes was higher than Malt anticipated, but with Fivetran connectors, they started to discover endless possibilities to connect more use cases. Besides analyzing the response from online advertising platforms, Malt started taking data from Mandrill, an email marketing tool, to track the most effective way to communicate with clients. Salesforce data is refreshed daily at 15-minute intervals to register and update the status of thousands of clients, ensuring profiles are always up to date. New data sources like MongoDB and GitHub are now available for analysis because Fivetran connectors make access quick and easy.

Impact #1	The implementation of Fivetran has significantly accelerated Malt's analytics capabilities. Tasks that previously took 70% of the data team’s engineering time have now been automated. The feedback loop with Salesforce is just 15 minutes, ensuring profiles are always up to date. Data transferred with Fivetran is business critical and utilized in multiple ways: for marketing, for CRM and increasingly for game-changing data science. Machine learning is taking the business to another level with advanced analytics powering Malt Plus, a premium service that helps recruiters find the best talent in the quickest possible way. Fivetran has also allowed employees across the business to become more data-driven, enabling them to design their dashboards in a self-service way.

Impact #1

The implementation of Fivetran has significantly accelerated Malt's analytics capabilities. Tasks that previously took 70% of the data team’s engineering time have now been automated. The feedback loop with Salesforce is just 15 minutes, ensuring profiles are always up to date. Data transferred with Fivetran is business critical and utilized in multiple ways: for marketing, for CRM and increasingly for game-changing data science. Machine learning is taking the business to another level with advanced analytics powering Malt Plus, a premium service that helps recruiters find the best talent in the quickest possible way. Fivetran has also allowed employees across the business to become more data-driven, enabling them to design their dashboards in a self-service way.

Benefit #1	Automation of tasks saves 70% of data team’s engineering time
Benefit #2	Salesforce data is refreshed every 15 minutes
Benefit #3	No more data loss or stale data

Benefit #1

Automation of tasks saves 70% of data team’s engineering time

Benefit #2

Salesforce data is refreshed every 15 minutes

Benefit #3

No more data loss or stale data

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Overview

Malt's Data Team Leverages Fivetran for Efficient Data Engineering and Analysis

Operational Impact

Quantitative Benefit