Case Studies Major CPG Company Finds Success With End-To-End Digital Transformation

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	Major CPG Company Finds Success With End-To-End Digital Transformation

Major CPG Company Finds Success With End-To-End Digital Transformation

Technology Category	Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Exchange & Integration Functional Applications - Enterprise Resource Planning Systems (ERP) Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Consumer Goods Electronics
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Demand Planning & Forecasting Inventory Management Predictive Maintenance Real-Time Location System (RTLS) Supply Chain Visibility
Services	Cloud Planning, Design & Implementation Services Software Design & Engineering Services System Integration
Challenge	The CPG company faced stagnated or declining sales due to changing consumer preferences and rising costs. The company decided to transition from an agriculture-based business to manufacturing consumer electronics and accessories, which posed challenges in sourcing electronic components, securing plant capacity, setting up a reverse supply chain, and establishing new distribution channels. The company also needed to develop an understanding of demand for the new products and maintain revenues from old products to fuel the transformation. This required building a new business model with global standards and synchronized planning and management processes. Read More
About Customer	The customer is a major consumer packaged goods (CPG) company with over a century of history. It operates in 180 countries, has annual revenues exceeding $50 billion, and owns six of the top 15 international brands in its category. The company has deep roots in agriculture and has enjoyed long-term success. However, changing consumer preferences and rising costs have led to stagnated or declining sales in certain markets, threatening the traditional business model and placing pressure on margins. In response, the company invested heavily in research to develop and launch alternative products to appeal to existing and new customers. Read More
Solution	The company initially changed supporting applications in a piecemeal fashion, focusing on scalability, functional capabilities, and ROI. E2open was chosen for its ability to capture and act on demand and supply signals in real-time, enforce global standards, and provide visibility into multiple supply chain tiers. The company required an open platform to add capabilities, processes, partners, and stakeholders in steps. E2open was the only vendor that could connect all value chain members, providing integrated demand sensing, supply and demand planning, and business execution capabilities. The company elevated e2open to the supply chain software platform of choice for the transformation. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Application Infrastructure & Middleware - Data Exchange & Integration

Functional Applications - Enterprise Resource Planning Systems (ERP)

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Consumer Goods

Electronics

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Inventory Management

Predictive Maintenance

Real-Time Location System (RTLS)

Supply Chain Visibility

Services

Cloud Planning, Design & Implementation Services

Software Design & Engineering Services

System Integration

Challenge

The CPG company faced stagnated or declining sales due to changing consumer preferences and rising costs. The company decided to transition from an agriculture-based business to manufacturing consumer electronics and accessories, which posed challenges in sourcing electronic components, securing plant capacity, setting up a reverse supply chain, and establishing new distribution channels. The company also needed to develop an understanding of demand for the new products and maintain revenues from old products to fuel the transformation. This required building a new business model with global standards and synchronized planning and management processes.

About Customer

The customer is a major consumer packaged goods (CPG) company with over a century of history. It operates in 180 countries, has annual revenues exceeding $50 billion, and owns six of the top 15 international brands in its category. The company has deep roots in agriculture and has enjoyed long-term success. However, changing consumer preferences and rising costs have led to stagnated or declining sales in certain markets, threatening the traditional business model and placing pressure on margins. In response, the company invested heavily in research to develop and launch alternative products to appeal to existing and new customers.

Solution

The company initially changed supporting applications in a piecemeal fashion, focusing on scalability, functional capabilities, and ROI. E2open was chosen for its ability to capture and act on demand and supply signals in real-time, enforce global standards, and provide visibility into multiple supply chain tiers. The company required an open platform to add capabilities, processes, partners, and stakeholders in steps. E2open was the only vendor that could connect all value chain members, providing integrated demand sensing, supply and demand planning, and business execution capabilities. The company elevated e2open to the supply chain software platform of choice for the transformation.

Impact #1	The transformation started with a few separate projects and was catalyzed by new operations leadership and a centralized supply chain planning hub with regional execution centers.
Impact #2	The company leveraged e2open applications such as Channel Data Management, Demand Sensing, Demand Planning, Supply Planning, Distribution Planning, Multi-Echelon Inventory Optimization, Supply Forecast Collaboration, and Supply Inventory Collaboration.
Impact #3	The company adopted a common centralized system for planning manufacturing capacity across old and new product categories, ensuring cost-effective access to contract manufacturers and the right level of manufacturing capacity in its own plants.

Impact #1

The transformation started with a few separate projects and was catalyzed by new operations leadership and a centralized supply chain planning hub with regional execution centers.

Impact #2

The company leveraged e2open applications such as Channel Data Management, Demand Sensing, Demand Planning, Supply Planning, Distribution Planning, Multi-Echelon Inventory Optimization, Supply Forecast Collaboration, and Supply Inventory Collaboration.

Impact #3

The company adopted a common centralized system for planning manufacturing capacity across old and new product categories, ensuring cost-effective access to contract manufacturers and the right level of manufacturing capacity in its own plants.

Benefit #1	The new business execution platform is expected to increase productivity by 30%-40% at the corporate level across all functions.
Benefit #2	Planning cycle time has been reduced from around one month to only a few days.
Benefit #3	The company can respond to change signals within one day, addressing the '16X problem' of handling products that are four times more complex and responding to supply or demand changes four times faster.

Benefit #1

The new business execution platform is expected to increase productivity by 30%-40% at the corporate level across all functions.

Benefit #2

Planning cycle time has been reduced from around one month to only a few days.

Benefit #3

The company can respond to change signals within one day, addressing the '16X problem' of handling products that are four times more complex and responding to supply or demand changes four times faster.

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Overview

Major CPG Company Finds Success With End-To-End Digital Transformation

Operational Impact

Quantitative Benefit