Infobip Case Studies Mahindra Auto: Boosting Operational Efficiency by 30% with WhatsApp

Edit This Case Study Record

	Mahindra Auto: Boosting Operational Efficiency by 30% with WhatsApp Infobip

Mahindra Auto: Boosting Operational Efficiency by 30% with WhatsApp

Infobip

Technology Category	Networks & Connectivity - 5G Sensors - Autonomous Driving Sensors
Applicable Industries	Automotive
Applicable Functions	Procurement Sales & Marketing
Use Cases	Smart Parking Vehicle-to-Infrastructure
Challenge	Mahindra Auto, India’s largest vehicle manufacturer, was facing a challenge in delivering critical, real-time information to its car dealers. The car dealers, who are at the forefront of the car purchasing journey, had to endure a lengthy process to obtain information that would help buyers choose the right car and complete their purchase. This time-consuming process resulted in frustration and inefficiency. Mahindra Auto was in need of an easy-to-use solution that could deliver real-time information to help the dealers plan and track funds and inventory more effectively. Read More
About Customer	Mahindra Auto is India’s largest vehicle manufacturer and the world’s largest tractor manufacturer. The company introduced India to its first utility vehicle and pioneered electric vehicle technology in the country. With 55 manufacturing facilities around the world, Mahindra’s products include SUVs, pickups, light commercial vehicles, electric vehicles, trucks, and buses. Their vehicles are known for their durability, reliability, sustainability, and fuel efficiency. The company is always looking for ways to enhance the automotive experience and is at the forefront of the car purchasing journey. Read More
Solution	Mahindra Auto decided to implement WhatsApp, one of the most popular communication channels in the region, as a new communication channel for its car dealers. With the help of Infobip, the automotive company was able to set up the WhatsApp Business API within 24 hours. To further streamline the communication process, Mahindra Auto synced its new WhatsApp account to the company’s existing chatbot. This chatbot serves as a self-service model for car dealers to filter through information and receive exactly what they need in minutes. Through keywords, car dealers can provide the chatbot with information to generate PDFs with specific information. WhatsApp’s end-to-end encryption and instant messaging feel ensure car dealers receive information in a secure, fast, and easy way. Read More Log in to view content
Contents

Technology Category

Networks & Connectivity - 5G

Sensors - Autonomous Driving Sensors

Applicable Industries

Automotive

Applicable Functions

Procurement

Sales & Marketing

Use Cases

Smart Parking

Vehicle-to-Infrastructure

Challenge

Mahindra Auto, India’s largest vehicle manufacturer, was facing a challenge in delivering critical, real-time information to its car dealers. The car dealers, who are at the forefront of the car purchasing journey, had to endure a lengthy process to obtain information that would help buyers choose the right car and complete their purchase. This time-consuming process resulted in frustration and inefficiency. Mahindra Auto was in need of an easy-to-use solution that could deliver real-time information to help the dealers plan and track funds and inventory more effectively.

About Customer

Mahindra Auto is India’s largest vehicle manufacturer and the world’s largest tractor manufacturer. The company introduced India to its first utility vehicle and pioneered electric vehicle technology in the country. With 55 manufacturing facilities around the world, Mahindra’s products include SUVs, pickups, light commercial vehicles, electric vehicles, trucks, and buses. Their vehicles are known for their durability, reliability, sustainability, and fuel efficiency. The company is always looking for ways to enhance the automotive experience and is at the forefront of the car purchasing journey.

Solution

Mahindra Auto decided to implement WhatsApp, one of the most popular communication channels in the region, as a new communication channel for its car dealers. With the help of Infobip, the automotive company was able to set up the WhatsApp Business API within 24 hours. To further streamline the communication process, Mahindra Auto synced its new WhatsApp account to the company’s existing chatbot. This chatbot serves as a self-service model for car dealers to filter through information and receive exactly what they need in minutes. Through keywords, car dealers can provide the chatbot with information to generate PDFs with specific information. WhatsApp’s end-to-end encryption and instant messaging feel ensure car dealers receive information in a secure, fast, and easy way.

Impact #1	The implementation of WhatsApp as a new communication channel brought immediate improvements to Mahindra Auto. The self-service model has relieved pressure from office executives as car dealers can now get information on their own, especially during the pandemic. This has improved inventory and funds planning for car dealers. The company is also satisfied with the fast development and deployment of the solution and is happy to have a scalable solution that can meet changing behaviors and needs. Mahindra Auto looks forward to using new features and channels in the future.

Impact #1

The implementation of WhatsApp as a new communication channel brought immediate improvements to Mahindra Auto. The self-service model has relieved pressure from office executives as car dealers can now get information on their own, especially during the pandemic. This has improved inventory and funds planning for car dealers. The company is also satisfied with the fast development and deployment of the solution and is happy to have a scalable solution that can meet changing behaviors and needs. Mahindra Auto looks forward to using new features and channels in the future.

Benefit #1	30% increase in operational efficiency
Benefit #2	Reduced operational workforce efforts by 30% across all offices
Benefit #3	Implementation of WhatsApp Business API within 24 hours

Benefit #1

30% increase in operational efficiency

Benefit #2

Reduced operational workforce efforts by 30% across all offices

Benefit #3

Implementation of WhatsApp Business API within 24 hours

Download PDF Version

Overview

Mahindra Auto: Boosting Operational Efficiency by 30% with WhatsApp

Operational Impact

Quantitative Benefit