Magellan Vacations Cuts Costs, Boosts Data Access with Sisense

When CEO Andrew Vignuzzi joined Magellan Vacations, his priority was to enable everyone at the company to access, manipulate, and draw insights from their data quickly. The company needed a BI solution that could provide real-time feedback for agents on sales closings, destination performance, and other metrics. Additionally, the solution had to be user-friendly enough for non-technical users to create their own reports and drill down into the data. The dashboards needed to be agile and scalable without requiring major infrastructure upgrades. The personalized, phone-based service of Magellan Vacations made it difficult to track standard sales metrics like closing rates, commissions, and bookings by destination automatically. The company had already trialed a leading in-memory technology, but its performance was sub-par, requiring specialist IT resources and consultants to work with the tool's proprietary scripts. This tool did not meet their needs, prompting the search for a better solution.

Magellan Vacations, established in 2000, is a luxury hotel booking company that caters to discerning travelers seeking personalized recommendations about hotel rooms. The company exclusively works with four- and five-star properties in key destinations such as Los Angeles, Miami, and New York City. Instead of booking online, customers discuss their options with highly trained booking agents who have firsthand experience of the rooms. This approach allows the agents to provide detailed feedback over the phone. Magellan Vacations employs 75 people, including teams for bookings, marketing, and IT. The company's focus on phone bookings creates a more personalized experience for customers but also presents challenges in tracking typical sales metrics.