Case Studies
madvertise Manages 25 Billion Mobile Ad Impressions Monthly and Guarantees 24/7 Uptime
Overview
Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Database Management & Storage Platform as a Service (PaaS) - Data Management Platforms | |
Business Operation Sales & Marketing | |
Digital Twin Real-Time Location System (RTLS) | |
Software Design & Engineering Services System Integration | |
Operational Impact
madvertise achieved low latency while handling very high read/write loads, ensuring availability to meet service-level agreements (SLAs) with customers. | |
The implementation of Aerospike allowed madvertise to enhance the quality of its infrastructure while focusing on other priorities. | |
Aerospike's well-defined behavior and auto-recovery enabled madvertise to guarantee 24/7 uptime as part of its SLAs with third parties. | |
Quantitative Benefit
madvertise saw latency decrease by 10-20 milliseconds while scaling linearly to meet growing request volumes. | |
The company manages 25 billion page impressions each month with queries handled within milliseconds. | |
madvertise experienced a 130% growth in 2012, outpacing the mobile ad markets it serves. | |