GetSwift Case Studies Mad Giant Brewery's Successful Transition to Home Delivery with GetSwift

Edit This Case Study Record

	Mad Giant Brewery's Successful Transition to Home Delivery with GetSwift GetSwift

Mad Giant Brewery's Successful Transition to Home Delivery with GetSwift

GetSwift

Technology Category	Networks & Connectivity - Gateways Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Packaging Transportation
Applicable Functions	Logistics & Transportation Procurement
Use Cases	Last Mile Delivery Retail Store Automation
Challenge	Mad Giant Brewery, an award-winning beer producer based in Johannesburg, South Africa, faced a significant challenge due to the COVID-19 pandemic. The country imposed two separate alcohol bans, which left the brewery without revenue for months. The brewery's traditional business model, which involved selling their beers at their taproom and supplying to bars across South Africa, was severely impacted as people were no longer visiting these establishments. The brewery, known for its quick pace and innovative approach, needed to find a new way to reach its customers and maintain its revenue stream. The growing interest in home alcohol delivery in South Africa presented an opportunity, but the brewery needed a reliable and efficient platform to manage this new business model. Read More
About Customer	Mad Giant Brewery is a South African brewery founded by brewmaster Eben Uys in 2014. The brewery quickly moved to Johannesburg and won an award for Best Beer in Africa in 2018. Known for its innovative approach and quick pace, the brewery produces award-winning beers that are available at their taproom and at bars across South Africa. The brewery has a strong commitment to environmental sustainability, as evidenced by their decision to use environmentally-friendly, plastic-free packaging for their home delivery service. Despite the challenges posed by the COVID-19 pandemic and the subsequent alcohol bans in South Africa, the brewery has shown resilience and adaptability by successfully transitioning to a home delivery model. Read More
Solution	In response to the challenge, Mad Giant Brewery partnered with GetSwift in August 2020 to launch a full end-to-end Digital Ordering and Delivery Routing platform. This platform allowed the brewery to send its beers directly to customers in their homes. The brewery decided to sell their beers in environmentally-friendly, plastic-free packaging, sold by the crate (of 12 bottles). The online store allowed customers to mix and match their beers, click purchase, and the order would then be automatically added to an optimized delivery route for Mad Giant’s drivers. The GetSwift platform also provided features that enabled the brewery to credit customers for returning their bottles, a detail that was important for the brewery's commitment to environmental sustainability. The platform also offered a suite of marketing tools to increase order sizes and keep customers coming back. Read More Log in to view content
Contents

Technology Category

Networks & Connectivity - Gateways

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Packaging

Transportation

Applicable Functions

Logistics & Transportation

Procurement

Use Cases

Last Mile Delivery

Retail Store Automation

Challenge

Mad Giant Brewery, an award-winning beer producer based in Johannesburg, South Africa, faced a significant challenge due to the COVID-19 pandemic. The country imposed two separate alcohol bans, which left the brewery without revenue for months. The brewery's traditional business model, which involved selling their beers at their taproom and supplying to bars across South Africa, was severely impacted as people were no longer visiting these establishments. The brewery, known for its quick pace and innovative approach, needed to find a new way to reach its customers and maintain its revenue stream. The growing interest in home alcohol delivery in South Africa presented an opportunity, but the brewery needed a reliable and efficient platform to manage this new business model.

About Customer

Mad Giant Brewery is a South African brewery founded by brewmaster Eben Uys in 2014. The brewery quickly moved to Johannesburg and won an award for Best Beer in Africa in 2018. Known for its innovative approach and quick pace, the brewery produces award-winning beers that are available at their taproom and at bars across South Africa. The brewery has a strong commitment to environmental sustainability, as evidenced by their decision to use environmentally-friendly, plastic-free packaging for their home delivery service. Despite the challenges posed by the COVID-19 pandemic and the subsequent alcohol bans in South Africa, the brewery has shown resilience and adaptability by successfully transitioning to a home delivery model.

Solution

In response to the challenge, Mad Giant Brewery partnered with GetSwift in August 2020 to launch a full end-to-end Digital Ordering and Delivery Routing platform. This platform allowed the brewery to send its beers directly to customers in their homes. The brewery decided to sell their beers in environmentally-friendly, plastic-free packaging, sold by the crate (of 12 bottles). The online store allowed customers to mix and match their beers, click purchase, and the order would then be automatically added to an optimized delivery route for Mad Giant’s drivers. The GetSwift platform also provided features that enabled the brewery to credit customers for returning their bottles, a detail that was important for the brewery's commitment to environmental sustainability. The platform also offered a suite of marketing tools to increase order sizes and keep customers coming back.

Impact #1	The transition to home delivery has been a success for Mad Giant Brewery. The brewery has been able to maintain its revenue stream despite the challenges posed by the COVID-19 pandemic and the alcohol bans in South Africa. The GetSwift platform has enabled the brewery to efficiently manage their home delivery service, from order placement to delivery routing. The platform's integrated suite of features has also allowed the brewery to maintain its commitment to environmental sustainability by enabling them to credit customers for returning their bottles. Furthermore, the platform's marketing tools have helped the brewery increase order sizes and keep customers coming back. Despite the initial challenge of getting customers into the rhythm of ordering weekly, the brewery is optimistic about the future of their home delivery service.

Impact #1

The transition to home delivery has been a success for Mad Giant Brewery. The brewery has been able to maintain its revenue stream despite the challenges posed by the COVID-19 pandemic and the alcohol bans in South Africa. The GetSwift platform has enabled the brewery to efficiently manage their home delivery service, from order placement to delivery routing. The platform's integrated suite of features has also allowed the brewery to maintain its commitment to environmental sustainability by enabling them to credit customers for returning their bottles. Furthermore, the platform's marketing tools have helped the brewery increase order sizes and keep customers coming back. Despite the initial challenge of getting customers into the rhythm of ordering weekly, the brewery is optimistic about the future of their home delivery service.

Benefit #1	In about one month, home delivery became 6% of overall business
Benefit #2	In just five weeks after the online launch, delivery is capturing almost 10 percent of their overall business
Benefit #3	The brewery is almost back to normal, revenue wise

Benefit #1

In about one month, home delivery became 6% of overall business

Benefit #2

In just five weeks after the online launch, delivery is capturing almost 10 percent of their overall business

Benefit #3

The brewery is almost back to normal, revenue wise

Download PDF Version

Overview

Mad Giant Brewery's Successful Transition to Home Delivery with GetSwift

Operational Impact

Quantitative Benefit