Mappedin Case Studies Macerich Increases Digital Touchpoints

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	Macerich Increases Digital Touchpoints Mappedin

Macerich Increases Digital Touchpoints

Mappedin

Technology Category	Application Infrastructure & Middleware - Data Visualization
Applicable Industries	Retail
Applicable Functions	Sales & Marketing
Use Cases	Retail Store Automation
Services	Software Design & Engineering Services
Challenge	Macerich, a leading owner, operator, and developer of major retail real estate in the United States, was seeking to enhance the shopper experience at its 48 retail properties. The company aimed to provide a robust set of digital touchpoints that could adapt to the evolving shopping trends and technologies. The primary challenge was to provide an easy and intuitive wayfinding solution for shoppers at all of its retail properties. Read More
About Customer	Macerich is an S&P 500 company and one of America's leading owners, operators, and developers of major retail real estate. The company's unique and irreplaceable properties and dominant position in the nation's gateway markets set it apart. These markets are the most affluent and densely populated with significant international appeal. Macerich's properties, located in top U.S. markets, connect the nation’s most desirable consumers with retailers and brands. Read More
Solution	Macerich partnered with Mappedin to deploy the Dynamic Directory Plus in 19 of its malls across the United States. The Dynamic Directory Plus provides shoppers with an intuitive, full-screen, interactive wayfinding experience. It also offers a dynamic new platform for retailers and brands to connect with guests at Macerich's properties. The map-centric interface was designed with an optimized touch experience to provide seamless map interactions. The highly intuitive, double-sided displays deliver a best-in-class experience for Macerich shoppers as well as retailers and brands. One side of the kiosk includes the Mappedin Dynamic Directory Plus interface to help shoppers conveniently navigate to store locations and shopping center amenities. The other side offers full-motion video where brands and retailers can present advertising and promotional information. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Visualization

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Use Cases

Retail Store Automation

Services

Software Design & Engineering Services

Challenge

Macerich, a leading owner, operator, and developer of major retail real estate in the United States, was seeking to enhance the shopper experience at its 48 retail properties. The company aimed to provide a robust set of digital touchpoints that could adapt to the evolving shopping trends and technologies. The primary challenge was to provide an easy and intuitive wayfinding solution for shoppers at all of its retail properties.

About Customer

Macerich is an S&P 500 company and one of America's leading owners, operators, and developers of major retail real estate. The company's unique and irreplaceable properties and dominant position in the nation's gateway markets set it apart. These markets are the most affluent and densely populated with significant international appeal. Macerich's properties, located in top U.S. markets, connect the nation’s most desirable consumers with retailers and brands.

Solution

Macerich partnered with Mappedin to deploy the Dynamic Directory Plus in 19 of its malls across the United States. The Dynamic Directory Plus provides shoppers with an intuitive, full-screen, interactive wayfinding experience. It also offers a dynamic new platform for retailers and brands to connect with guests at Macerich's properties. The map-centric interface was designed with an optimized touch experience to provide seamless map interactions. The highly intuitive, double-sided displays deliver a best-in-class experience for Macerich shoppers as well as retailers and brands. One side of the kiosk includes the Mappedin Dynamic Directory Plus interface to help shoppers conveniently navigate to store locations and shopping center amenities. The other side offers full-motion video where brands and retailers can present advertising and promotional information.

Impact #1	The Dynamic Directory Plus provides an interactive 3D map that enables users to easily orient themselves and better visualize their surroundings.
Impact #2	The solution features a smart search function where predictive search results appear as users type, minimizing the number of keystrokes needed to find a location.
Impact #3	The Directory UI works offline and updates with any map changes once back online.

Impact #1

The Dynamic Directory Plus provides an interactive 3D map that enables users to easily orient themselves and better visualize their surroundings.

Impact #2

The solution features a smart search function where predictive search results appear as users type, minimizing the number of keystrokes needed to find a location.

Impact #3

The Directory UI works offline and updates with any map changes once back online.

Benefit #1	Macerich has deployed Mappedin's Dynamic Directory Plus in 19 of its malls across the United States.
Benefit #2	With up to 16 two-sided digital directories per property, Macerich is able to deliver unprecedented opportunities for stores and brand partners to share their messages with shoppers.

Benefit #1

Macerich has deployed Mappedin's Dynamic Directory Plus in 19 of its malls across the United States.

Benefit #2

With up to 16 two-sided digital directories per property, Macerich is able to deliver unprecedented opportunities for stores and brand partners to share their messages with shoppers.

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Overview

Macerich Increases Digital Touchpoints

Operational Impact

Quantitative Benefit