Case Studies Maarel Orchids Managed Expansion with Agriware

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	Maarel Orchids Managed Expansion with Agriware

Maarel Orchids Managed Expansion with Agriware

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries	Agriculture
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Inventory Management Predictive Replenishment Process Control & Optimization
Services	Software Design & Engineering Services System Integration
Challenge	Maarel Orchids faced the challenge of managing the largest orchid growing operation in the world, producing over 10 million orchids annually across four companies. The company relied heavily on manual processes using Excel and spreadsheets, which led to a lack of control and increased human error. Additionally, they needed analytics that included financial integration with other systems and had to integrate multiple systems due to a business acquisition. Read More
About Customer	Maarel Orchids, led by Arno and José van der Maarel since 1997, has become a market leader in the cultivation of potted Phalaenopsis orchids. The company is known for its dedication to quality, attention to special variations, professionalism, and a personal approach to business. These values have helped Maarel Orchids achieve a top position in the industry. The company is deeply rooted in four core values, known as the 4 C’s, which have guided its growth and success over the years. Read More
Solution	To address these challenges, Maarel Orchids leveraged Microsoft Dynamics NAV’s flexible interface to integrate existing solutions used by SO Natural and Delta Orchids, the company they acquired. They were actively involved in the development of the Agriware solution to ensure it met the specific needs of a nursery. The implementation of Agriware was done gradually to ensure process alignment and user adoption, with the latest feature set added being Packing Planning. Additionally, CRM functionality was added to facilitate direct communication with customers and streamline the order-to-payment process. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Agriculture

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Inventory Management

Predictive Replenishment

Process Control & Optimization

Services

Software Design & Engineering Services

System Integration

Challenge

Maarel Orchids faced the challenge of managing the largest orchid growing operation in the world, producing over 10 million orchids annually across four companies. The company relied heavily on manual processes using Excel and spreadsheets, which led to a lack of control and increased human error. Additionally, they needed analytics that included financial integration with other systems and had to integrate multiple systems due to a business acquisition.

About Customer

Maarel Orchids, led by Arno and José van der Maarel since 1997, has become a market leader in the cultivation of potted Phalaenopsis orchids. The company is known for its dedication to quality, attention to special variations, professionalism, and a personal approach to business. These values have helped Maarel Orchids achieve a top position in the industry. The company is deeply rooted in four core values, known as the 4 C’s, which have guided its growth and success over the years.

Solution

To address these challenges, Maarel Orchids leveraged Microsoft Dynamics NAV’s flexible interface to integrate existing solutions used by SO Natural and Delta Orchids, the company they acquired. They were actively involved in the development of the Agriware solution to ensure it met the specific needs of a nursery. The implementation of Agriware was done gradually to ensure process alignment and user adoption, with the latest feature set added being Packing Planning. Additionally, CRM functionality was added to facilitate direct communication with customers and streamline the order-to-payment process.

Impact #1	The implementation of Microsoft Dynamics NAV with Agriware provided Maarel Orchids with one integrated system, offering a single source of truth for more organized data records.
Impact #2	The integrated systems enabled better information sharing and visibility, allowing the company to prioritize and respond quickly to customer demand.
Impact #3	The solution supported Maarel Orchids through their initial expansion and continued growth, enabling them to handle another major expansion without overburdening the systems.

Impact #1

The implementation of Microsoft Dynamics NAV with Agriware provided Maarel Orchids with one integrated system, offering a single source of truth for more organized data records.

Impact #2

The integrated systems enabled better information sharing and visibility, allowing the company to prioritize and respond quickly to customer demand.

Impact #3

The solution supported Maarel Orchids through their initial expansion and continued growth, enabling them to handle another major expansion without overburdening the systems.

Benefit #1	Maarel Orchids produces over 10 million orchids annually.

Benefit #1

Maarel Orchids produces over 10 million orchids annually.

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Overview

Maarel Orchids Managed Expansion with Agriware

Operational Impact

Quantitative Benefit